Private White V.C, Thomas Pink And Tiger Of Sweden Just Some Of The Highlights Of LC:M


[All Photos: Instagram/feed_my_fashion_ego_ ]

Private White V.C

For Spring Summer 2017 Private V.C. menswear collection Designer Nick Ashley re-creates fashion forward clothing that pays homage to WW1 Hero Private Jack White

The brand’s creative direction and signature style is inspired by classic war time pieces updated with functionality and finest detail for the contemporary man.

Nick’s career spans over a decade with a wealth of acquired knowledge attained with luxury brands working for Todd’s of Italy, Kenzo Paris, formerly Head of Alfred Dunhill Menswear.


Left: Model Jack Buchanan at Select (L) wears Private White V.C.

Right: David Gandy attends the Spring Summer 2017 Presentation at Private White V.C. [Photo: Mehul Derodra]

Everything is made from the finest materials and cloth with careful thought into the product development and hand made in Britain ethos at the factory in Manchester. Each season it is evident Nick’s signature style is carried throughout the collection drawing inspiration from Private Jack White’s Wardrobe classic military clothing and combining Nick’s passion for motorsports.

The brands utilises the finest British materials and craftsmanship, sourcing fabrics from local mills and employing traditional manual production techniques.

Previewing the collection is always a pleasure as everything is presented so immaculately. The pieces were about leisure wear this season as models carry in their hands travel boarding passes and the functional smart casual separates are perfectly suited while in transit.


Models wearing Spring Summer 2017 Private White V.C. Collection

A beige double breasted waist coat caught my eye which was matched with a pair of chino’s shows each piece can be styled for versatile looks. One look which stood out was how to wear a necktie over the top of a smart piece knitwear with a poplin shirt underneath was contemporary.

The outfit was finished off with a smart trilby hat to add some quintessential charm. Weekend looks were leisurewear focused with a range of casual separates such as linen cotton shorts, sweaters, smart denim jackets and tailored waistcoat styles. Colour palettes were beige, ecru, deep dark navy blue and caramel brown gave that rustic vintage feel of nostalgia.

Thomas Pink


A vintage Car sits outside of the Thomas Pink Event on Pall Mall and models sit on suspended chairs at Thomas Pink Presentation Spring Summer 2017 inspired by Annie Leibovitz 1992 Vogue shoot

Any colour as long as it’s pink in the true sense that is the signature colour of the brand. No surprises there as the presentation of the collection was immaculate as usual in its regency style setting of a Georgian Town House.

Models once again take centre stage wearing pieces from the new collection’s exquisite luxury tailoring, shirts, accessories including neck ties, pocket squares, cufflinks and men’s underwear. Not forgetting the surprise VIP guest appearance from Model Toby Huntington-Whiteley.


Model Toby Huntington-Whiteley attends the Thomas Pink Event [Photo Credit: Mehul Derodra]

The key looks on display during the presentation for Spring Summer were formal and informal options to suit all occasions teamed with boxer shorts and knee high socks were appropriate for the sweltering heat of a mid summers day.

Products on display evoked luxury and sophistication which the brand is synonymous for creating immaculate shirting for the discerning gentlemen. Thomas Pink goes back to business at LCM with a Risky Business inspired presentation.

One of our favourite items has to be a luxury imperial classic 200s shirts, the double cuff Redmond stripe and made in England. Thomas Pink Shirts are made from renowned mills and exclusive fabrics where attention to detail is unrivalled. Traditional methods are used as well as time honoured craftsmanship where the collars are hand turned.


Fashion Photographer Alistair Guy and Dashing Debonair About Town attends the Thomas Pink Presentation [Photo Credit: Mehul Derodra]

The Thomas Pink shirts come in a range of different fits such as classic, slim, super slim and athletic fits which includes tailoring, knitwear, separates and accessories.

It’s time to start thinking what to wear to this summer’s seasonal events commencing the Quintessentially English Social Calendar.

Tiger of Sweden


A Model on the catwalk at Tiger of Sweden walks out of the replica Swedish royal palace Kungliga Slottet [Photo: Instagram/tigerofswedenofficial]

Tiger of Sweden presents a regal entrance with Baroque opulence for this season as models walk the runway to classical Tudor music mixed with urban break beats.

The exterior set design of the catwalk was so impressive it felt you were transported to the palace of Versailles in the late 17th century. It was then during this period Architect Nicodemus Tessin based his designs for Sweden’s new royal palace Kungliga Slottet.


[Photo: Instagram/tigerofswedenofficial]

Elements of monochrome colour palette kept the collection fresh, contemporary and minimal with short cropped utilitarian jackets contrast well with wide leg, baggy, and kick flare trousers.

This eclectic mix of style goes well together as a cohesive collection that mirrors Tigers attention to detail and sharp cuts. For this season the brand’s attitude of modernity is brought to life through Sweden’s rich cultural history yet still maintains understated at heart.

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