5 High-Street Labels Holly Willoughby Turns to for Knitwear

Zoe Anastasiou

Each morning, when Holly Willoughby appears on our television screens, we find ourselves repeatedly asking the same question: "Where exactly did she get that jumper?"

As the co-host of This Morning, Holly has become known for her fun, colourful wardrobe choices and luckily for us, the star regularly champions accessible high-street brands. From striped crewneck knits to cosy cashmere jumpers, Willoughby documents many of her choices on social media and tags the exact brands she's wearing, making it all the more easy for us to emulate her looks.

In terms of styling, Holly often pairs her knits with similarly coloured skirts and dresses to create tonal monochrome looks and favours seasonal staples in flattering colours such as grey, navy and maroon. Her outfit formula may be simple, though that's exactly why it works every time. So from US-based brands such as J.Crew to homegrown favourites like Hobbs and Whistles, keep scrolling to find the high-street labels Holly relies on for knitwear.

Shop Holly's Looks


Warehouse Stripe Button Cuff Jumper (£39)


Whistles Essential Polo Neck Jumper (£55)


J.Crew Everyday Cashmere Turtleneck Sweater (£168)


Jigsaw Cloud Cashmere Crew Neck (£98)

Hobbs London

Hobbs London Penny Merino Wool Sweater (£75)

Next up, see more of Holly's best looks here.

This article originally appeared on Who What Wear

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