Here's how you can support small businesses this Christmas

Natalie Cornish
·2-min read
Photo credit: Evening Standard
Photo credit: Evening Standard

From Harper's BAZAAR

Want to shop small and support independent businesses this Christmas? Then register to shop at Red's first virtual Christmas shopping weekend, running from 4 - 6 December.

Explore an exclusive virtual marketplace to help connect independent brands with new customers and make shopping small this Christmas even easier. You'll be able to shop for one-off gifts, handcrafted decorations and homeware, bespoke fashion and beauty buys and foodie treats direct from hundreds of independent British businesses. Each small business will be offering an exclusive discount just for Red readers, for a limited time only.

Red will also host five exclusive (and free) festive virtual masterclasses via its Instagram account. Learn how to create a Christmas grazing board with Grape & Fig, shake-up the ultimate Christmas cocktail with a top hotel's bartenders and craft a beautiful Christmas mantelpiece display with Melanie Lissack Interiors. The magazine's sustainability columnist will also be on hand to talk you through the small swaps she's making for a more planet-friendly Christmas.

Here's how to register now:

How to shop at Red Shops Virtual Pop-Up Boutique

  1. REGISTER VIA THIS LINK

  2. Browse all the small brands in advance using the online Event Guide, which we will send to all pre-registered shoppers on Monday 30 November

  3. Wait for us to send you an email just as the Red Shops Virtual Pop-Up Boutique opens, at midday on Friday 4 December.

  4. Follow the link in the email and you'll be taken to a directory of small businesses and their discount codes. The codes will be valid from midday on Friday 4 December to midnight on Sunday 6th December only.

  5. Shop small and make a big difference, directly from our small brands' websites.

How to register as a Red Shops Small Business

If you're a small business that fits the Red aesthetic and want to apply for the chance to take part, email lifestyleshows@hearst.co.uk. The deadline for applications is midnight on 17 November.

Red Shops Christmas Pop-Up Boutique will run from midday on Friday 4 December to midnight on Sunday 6 December.

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