Help Hublot Save the Rhino

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Hublot has announced a new watch in its ongoing efforts to help with the conservation of rhinoceroses.

Created in partnership with the former international cricket champion Kevin Pietersen, founder of the non-profit SORAI (Save Our Rhino Africa India), proceeds go to organisations dedicated to preventing the illegal trade in rhino horn.

Pietersen, who was born in South Africa, is a Hublot ambassador. The two previously partnered on the Big Bang Unico SORAI. Released on World Rhino Day in 2019, it was a 45mm beige ceramic model with the image of white rhino on the dial.

The new watch, also called Big Bang Uniclo SORAI, is a 45mm green ceramic model with a green rhino on the dial. Like its predecessor the self-winding chronograph is available in a numbered limited edition of 100.

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“On the ground, every day is a battle, a race against time by the teams of dedicated specialists who rescue, rehabilitate, and release these rhinos back into the wild,” said the right-handed batsman and occasional off-spin bowler turned commentator, in a statement. “We don’t want to lose one of the Big Five, not for us but for our children’s children.”

“It is our duty to amplify the voices of those who work on the ground to protect endangered species, particularly the African rhino which is in critical danger of extinction. Hublot is truly delighted and proud to support Kevin Pietersen and SORAI in this movement which is so crucial for the future,” commented Ricardo Guadalupe, Hublot’s CEO.

Rhino horn is the most expensive commodity on the black market – fetching more than heroin or gold. Over the last ten years, two thirds of the rhinos in South Africa’s Kruger Park have been killed by poachers.

Black rhinos in particular are so scarce that today it is estimated that there are less than 500 remaining. Covid-19 has made matters worse: with a shortage of rangers to keep it at bay, poacher activity has increased.

"I am very happy that Hublot is once again able to provide its support to help raise maximum awareness of this global emergency," said Pietersen.


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