Heinz to launch new MayoChup hybrid condiment in UK called Saucy Sauce

Abha Shah

It’s not often a new sauce comes along to rock our world, but Heinz has managed it with its latest offering.

The condiment kings have been combining their famous tomato ketchup – for some, the only condiment worth having – with its Seriously Good Mayonnaise in one bottle for its Stateside customers for the last year.

Branded in the US as ‘MayoChup’, but colloquially referred to as 'Fry Sauce' in the US, the sauce spells the end of having to blend ketchup and mayo yourself as it’s already perfectly mixed in one squeezy bottle.

Now, much to the delight of British sauce fans, the union of the two sauces will be landing on UK shores – only it will be called ‘Saucy Sauce’ here.

The name change is because another company already owns the trademark for ‘MayoChup’ in Europe. While it’s not as descriptive as the original, a quick poll around the ES offices confirmed that Saucy Sauce has a certain je ne sais quoi to it.

Want to get your hands on a bottle? Set a calendar alert for August 23 – that’s when the the two-sauce blend will be stocked on Tesco shelves, costing £2.69 for a 400ml bottle.

For those who can't or don't want to wait that long, there's always the DIY route - but it will cost you 31p more. You can make your own version of Heniz’s Saucy Sauce with a bottle of Heinz mayo and ketchup, which cost £2 and £1 respectively.

How do you feel about Heinz's new sauce? Do you celebrate the hybrid or are you a purist who believes sauces shouldn't be mixed like this?

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