Harry Styles' New Beauty Brand Is Officially Coming, And It's Very Pleasing

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Photo credit: Gucci
Photo credit: Gucci

Any time Harry Styles does anything, the internet tends to lose its collective mind. While his hotly-anticipated moments normally fall within the fashion news sphere, from his recent Wizard of Oz-inspired tour outfit to his unforgettable feather boa appearance at the Grammys, the 27-year old singer has finally bestowed the beauty world with a touch of the Styles magic.

Yep, we're getting a beauty line folks.

Excitement started brewing earlier this year when reports came to light claiming that Styles was listed as a company director for a mysterious beauty brand trademarked as 'Pleased As Holdings Limited'.

Then came the merch, as eagle-eyed fans spotted Styles sporting a hoodie emblazoned with the 'Pleasing' logo and speculated that this too was linked to an upcoming Styles-led beauty empire.

Fast forward to November 2021, and the Pleasing revolution is well underway. A website, Twitter and Instagram account have recently surfaced (the latter of which already has 452,000 followers at the time of writing), and in what feels like the final confirmation we've all been waiting for, beauty industry news source @trendmood1 posted about the upcoming launch on their Instagram account.

Cue us draining our savings accounts.

As Styles has counted a manicure as an integral part of his look since his departure from One Direction, the general consensus has long been that the Watermelon Sugar High singer would be starting out with his own nail products, if he were to launch a beauty brand.

But he's not just launching any nail polish, rather Harry Styles polishes. Translation: they might just be the coolest ones we've ever seen. Images from @trendmood1 show a collection of four polishes in the colours black, pink and pearl with architecturally pleasing spherical lids that double up as tiny cute ornaments for any dressing table.

What's more pleasing than just a nail line, right? A skincare line too. As it turns out Styles is also giving fans more than they'd banked on by launching his brand with two skincare products: Pearlescent Illuminating Serum and The Pleasing Pen.

Styles joins a growing line of male celebrities branching out into the cosmetics business. Earlier this year, Machine Gun Kelly announced the launch of his nail polish brand UN/DN, while Pharrell's Humanrace line (which launched back in 2020) has been met with praise across the board.

While the exact launch date for the first drop of Pleasing products is still TBC, you can sign up for its newsletter over on the brand's website. In the meantime, keep checking back here for updates.

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