Harry and Meghan show anger at palace over loss of royal branding

Jamie Doward
Harry and Meghan show anger at palace over loss of royal branding

The freeze in relations between the Duke and Duchess of Sussex and Buckingham Palace has become apparent after the couple were forced to drop plans to use the brand “SussexRoyal”.

Posts on the couple’s official website suggest they are angry at the way the decision was reached and how they have been treated compared with other royals. A statement on Friday night suggested that a blanket ban on the use of the word “royal” was unenforceable abroad. “There is not,” it noted, “any jurisdiction by the monarchy or Cabinet Office over the use of the word ‘royal’ overseas.”

Related: Duke and Duchess of Sussex to ditch word 'royal' from branding

Photograph: Toby Melville/Reuters

The couple’s Instagram account uses the name SussexRoyal, as does a website they set up following their shock decision to stop carrying out official royal duties in favour of financial freedom. Both will have to be rebranded.

A spokeswoman for the Sussexes said: “While the duke and duchess are focused on plans to establish a new non-profit organisation, given the specific UK government rules surrounding use of the word ‘royal’ it has been therefore agreed that their non-profit organisation, when it is announced this spring, will not be named Sussex Royal Foundation.

“The Duke and Duchess of Sussex do not intend to use ‘SussexRoyal’ in any territory post-spring 2020.”

The spokeswoman explained that trademark applications, which were filed as protective measures “acting on advice from and following the same model for the Royal Foundation”, had been removed.

The couple’s lives as working royals will end on 31 March when they stop representing the Queen and become financially independent.

On Friday night their website was updated to provide further details of the new agreement. “While there is not any jurisdiction by the monarchy or cabinet office over the use of the word ‘royal’ overseas, the Duke and Duchess of Sussex do not intend to use ‘Sussex Royal’ or any iteration of the word ‘royal’ in any territory (either within the UK or otherwise) when the transition occurs spring 2020,” said a statement.

Their failure to agree a hybrid role within the royal family – performing some royal duties while also working on outside projects – is also a source of regret.

They wrote: “While there is precedent for other titled members of the royal family to seek employment outside of the institution, for the Duke and Duchess of Sussex a 12-month review period has been put in place.”

Watch the latest episode from Yahoo UK's The Royal Story