The Duke and Duchess of Sussex made some big changes to their lives in 2020: they stepped back as senior royals, they moved to America and they signed huge deals with both Netflix and Spotify.
And now, in another move that will further remove them from the expectations placed on them as part of the royal family, the pair have abandoned social media and will no longer use platforms such as Twitter or Facebook.
Harry and Meghan, who amassed more than 10 million Instagram followers as working royals, and together with the Duke and Duchess of Cambridge's account (@kensingtonroyal), were a large part of showcasing and promoting royal causes.
However, The Sunday Times reports that, according to a close source, the couple are rejecting social media as part of their new 'progressive role' in America and have 'no plans' to use social media for their new Archewell Foundation. The source also added that the famous pair were 'very unlikely' to return to platforms in a personal capacity.
The couple are understood to have become disillusioned by the 'hate' they encountered on social media and Meghan has previously spoken about the 'almost unsurvivable' experience of online trolling that she received.
The decision by the Sussexes, who announced a year ago that they were stepping back from official duties, signals another marked departure from royal life. The Queen, Prince of Wales, Duchess of Cornwall, Duke and Duchess of Cambridge and other senior royals often use Instagram, Twitter and Facebook to promote their official and charitable work.
Meghan herself has always been an avid social media user. Prior her marriage to Harry in 2018, she had a prolific social media presence, with 1.9 million followers on Instagram, 350,000 Twitter followers and 800,000 likes on her Facebook page.
In April 2019, Harry and Meghan reinvigorated the royal family’s online presence and broke world records when their @sussexroyal Instagram account amassed more than a million followers in under six hours.
They stopped posting on the account after the Queen banned them from using 'royal' in any of their branding after stepping down from official duties.
Since their move to America, the Sussexes have been increasingly outspoken about the potential pitfalls of social media.
We can't wait to see how they move forward with the Archewell Foundation and wish them the best of luck.
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