Halsey unveils Gen Z-targeted beauty brand

The Without Me singer, who uses both she/her and they/them pronouns, released their debut cosmetics company, About-Face, last year. On Monday, Halsey announced that they are to follow up the success of the collection with another brand, called af94, which will be aimed at the younger generation. "I'll always remember being 15 years old and saving up to buy my first eyeliner. It was electric blue and a big purchase for me at the time, but the thrill of wearing such a bold colour was worth every penny."

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