Hailey Bieber is being sued for trademark infringement over her brand-new skincare line Rhode.
Purna Khatau and Phoebe Vickers, the founders of clothing brand Rhode, filed the lawsuit against the 25-year-old model for using the same name for her skincare line, which launched last week.
In the paperwork, which was filed in New York on Tuesday, Khatau and Vickers claimed Bieber's skincare launch has caused "confusion in the marketplace" and is already hurting their business.
"We have real concerns about the future," Khatau said in the lawsuit, reports People. "We put blood, sweat, and tears into this brand for years... It is disappointing to me that an entrepreneurial woman, whom we've long been fans of, is trying to stifle what we have built."
Khatau and Vickers, who founded Rhode in 2013, own the Rhode trademark for several common clothing items and accessories and are considering expanding into make-up and skincare. Meanwhile, Bieber - whose middle name is Rhode - hopes to turn her skincare line into a lifestyle brand and has already teased clothing.
In the lawsuit, they have requested a preliminary injunction to stop the catwalk star from using the name Rhode and to change the name of her skincare line to prevent any more confusion.
In a statement to People, Khatau and Vickers explained the reasoning behind their legal action and claimed Bieber tried to buy the rights to the name from them four years ago, but they declined.
"The brand Rhode is everything we have worked hard to achieve, and her using our name is hurting our company, our employees, our customers, and our partners," they said in the statement.
"Unfortunately, that Hailey is currently focusing on skincare while we focus on fashion has not been preventing brand confusion, and it won't in the future... Hailey has stated that she wants to pursue a clothing line, and she even applied for 'rhode' as a trademark for clothing. We welcome competition – we just don't want competitors using our name."