Having unsuccessfully filed multiple trademarks for beauty brands in the past, including 'Bieber Beauty', and provided us with endless lockdown skincare advice via Instagram, Hailey Bieber could finally be launching her very own skincare line.
According to TMZ , the model and wife of Justin Bieber recently filed a trademark for Rhode - a beauty, skincare, and wellness brand. The trademark includes 'wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, make-up, fragrances, haircare, and skincare,' reports the news outlet.
And if the name sounds familiar, it's because it is. After considering a line inspired by her marital surname, the model has reportedly turned to her middle name Rhode (her full name is Hailey Rhode Baldwin Bieber) for her latest business venture. It's a move that her husband made when creating his fashion label Drew House, taking inspiration from his middle name Drew.
Bieber has always been vocal about her personal skincare routine, and opened up to ELLE UK in 2020 about her experience of adult acne and how she helped her husband with his own struggles with the skin condition:
'When I went on birth control for the first time a few years ago, my skin totally changed. I'd never had any kind of acne before, whereas now I'll get hormonal break outs from that. After Justin went on Accutane for his acne I helped him repair his skin. Weirdly when he was a teenager, which is when you'd think he might get acne, his skin was perfect and then suddenly it came out when he was an adult, so it's something he'd never had to deal with before. I did a load of research about skincare for acne-prone skin for both of us.
'It's funny because we have really similar skin types so a lot of the products that worked for me ended up working for him as well. The Accutane was super drying so I shared some of my own skincare products with him to help get all the moisture back into his skin and they worked really well. It's about learning what works for your skin as it changes.'
Currently, there's no information on when Rhode might launch or what products the first drop could include, however, there is a live Instagram account that may be attributed to the reported skincare brand.
Watch this space for more information on Hailey Bieber's rumoured skincare line Rhode.
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