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Hailey Bieber’s signature beauty look long hinged around her flawless Californian blonde hair – but when the salons remained shut earlier this year she moved away from the high-maintenance hue.
Demonstrating a chic compromise for anyone wanting to keep things light without all the commitment, in February the model debuted a fresh ‘bronde’ hair colour: a soft shade of biscuit-brown with smoky, blended highlights. With the roots kept closer to her natural hair colour, she was able to side-step any obvious regrowth issues, while keeping her lighter lengths.
Now, as we welcome the new season, the model appears to have taken her hair darker still. Speaking onstage during the 2021 MTV Video Music Awards Bieber wore her hair in a textured up-do where it appeared to comfortably sit in brunette territory.
The model's natural look chimes perfectly with her low-maintenance predilections; speaking to Bazaar in 2020, the model expressed how she’d been nurturing a less-is-more approach to beauty during the pandemic.
"I've done a bunch of different things with my hair, it's true, and I always loved being pink," she said. "During quarantine though, I just let my natural hair colour grow out, which, I don't think a lot of people know, is quite dark. I really want my hair to be healthy and I don't want to put bleach on it anymore. I'm just going to let it do its thing for probably the next year or so, and see where we get to.” Perhaps this is it.
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