Hailey Bieber confirms skincare line is in the works

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Hailey Bieber is gearing up to make a splash in the beauty world.

Back in February, it was reported that the model had secured the rights to Rhode, her middle name, to be used across haircare, make-up, skincare, bath and shower items, beauty and wellness merchandise, personal cleaning goods, and fragrances.

While Hailey is keeping the details of the company under wraps, in a Q&A video recently uploaded to her YouTube channel, she confirmed the first products will drop early next year.

"OK, I'm not going to be shady about it," she replied to a fan. "Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I am very excited."

Hailey, who currently serves as a brand ambassador for skincare company bareMinerals, is a self-proclaimed skincare product junkie and previously credited her mother Kennya Baldwin for teaching her all about the importance of moisturiser for healthy skin.

"I've learned a lot of beauty things from my mom. I think the biggest thing is that when I was young, she never, ever let me get out of the shower or bath without drenching my whole body in lotion. She wouldn't let it slide," she smiled in a video interview for Harper's Bazaar.

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