"It's a bunch of different things, ranging from skin-care routine videos, to travel blogs, to videos with my hair and makeup team," Bieber told viewers in her introductory 'Welcome To My Channel' video.
An official press release via OBB Pictures added that Bieber will release new videos - set to include beauty tutorials and lifestyle tips - on her channel biweekly on Wednesdays that will roll out until the end of 2021.
There's also a talk show called Who’s in My Bathroom, which features Bieber inviting celebrity guests into her bathroom at home for off-the-cuff interviews.
Bieber was joined by model and reality TV star Kendall Jenner for her first intimate bathroom chat which she has posted on Instagram, and is currently live on her channel.
"Wild conversations. Different guests. Same bathroom," Bieber wrote in the caption. "Join me on the premiere episode of Who's in My Bathroom? with special guest and my best friend: Kendall Jenner. Things get quirky and we go deep in the most unexpected (yet least surprising) place in the house - my bathroom."
The channel will also feature Bieber using her platform to speak about issues that she is "passionate" about, such as mental health and politics.
"We're also going to be having conversations about some things that I feel really passionate about that are very important to me — like politics, mental health, faith," the star added.
Bieber said she created the channel so that fans could get to know her better, and to control her own narrative.
"With the YouTube channel, I get to control what’s going out there," she told Variety. "I’m comfortable with every single piece of content going out, and that really feels freeing for me because I’m not in control of 90% of what’s talked about me and said about me and articles written about me. I don’t control that and I can’t control it, and I think I’ve gotten to the point where I’ve let that go."
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