After the joys of the H&M x Simone Rocha and & Other Stories x Rejina Pyo collections earlier this year, we can hardly believe we are being treated to yet another high street and designer collaboration so soon.
H&M unveiled their latest venture: a collaboration with Brock Collection and it is available to shop right now.
Following on from the success of H&M's work with The Vampire's Wife, Giambattista Valli and more, the Swedish powerhouse has turned to the New York design duo, beloved by the likes of Ashley Graham, Adele and Alison Brie, to create an accessible version of Brock Collection's romantic pieces and we cannot wait.
Let's take a look at everything we know about the collaboration so far.
When Did H&M's Brock Collection Collaboration Drop?
The H&M X Brock Collection collaboration launched on June 1 and is ready to shop now.
What Is The H&M X Brock Collaboration Like?
L.A.-based brand Brock Collection is famed for its romantic and feminine designs, that often feature corset tops, faded floral prints and exaggerated bows, and its H&M collaboration is full of just that, but with a casual twist.
'The best way to describe Brock Collection would be Raw American Romance,' Kristopher Brock, Co-Founder of Brock Collection told ELLE UK.
'This really is at the core of what we do and is the thread that you can see throughout all of our collections, and we definitely wanted this to come through in our first collaboration with such a global brand like H&M.
'We wanted to bring forward some of our popular silhouettes throughout the years in one collection,' he continued.
'The whole collection carries a lot of ease and is composed of natural, breathable fabrics, so we really see this as a perfect Summer collection, especially as we are now able to venture back out into the world.'
'We were excited to work so closely with H&M’s accessories team,' Laura Vassar Brock, Co-Founder of Brock Collection added.
'They are so great at what they do, so bringing forward some beautiful oversized clutches and bags with our aesthetic was quite fun for us.
'This was really the biggest motivator for us—to be able to dress women from across the globe and have access to them, and let them be a part of our brand. It really is such an honour to expand Brock Collection to so many different women.'
'The focus is on modern romance — approachable opulence mixed with streetwise ease and a nod to past decades,' H&M notes of the collection.
'Country florals, tie-up shoulder straps and corset-like details emphasise the craftsmanship, while the feminine silhouettes and contrast with denim pieces are flattering and exude a city edge. The range of charming dresses, separates, denim and accessories are made from more sustainable materials.'
While Brock Collection's ready-to-wear pieces can set you back anything between £300 to £3,000 (their wedding dresses are truly to die for), their H&M collection is priced from £9.99 to £39.99, ensuring you can invest in the brand at any budget.
'Brock Collection has always been about connecting the threads between uptown polished style paired with a down to earth ease, which we are so happy to bring to a new audience,' says Vassar and Brock concluded of their decision to work with H&M.
'Each piece in the collection is special and carries a certain romantic charm, but is totally effortless.'
Effortless, inexpensive and made with more sustainable fabrics, what's not to love?
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