Mark Friday 25 August in your diary - because Arket, the much-anticipated new brand from H&M group (which also owns &otherstories and Cos) launches in the UK on that date.
Arket's flagship store on London's Regent Street will open that day, and the Arket website will also be shoppable that day. If you can't wait that long, shoppers who sign up to Arket's mailing list will be able to shop the site from August 23 - two days before the official launch.
You can see Arket's debut collection here - think chic, minimalist Scandi classics. And if you're wondering about the brand's price point, products range from approximately £30 - £100.
Ready, steady, shop.
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