Gwyneth Paltrow Launches First ‘Goop’ Collection

It’s hard to have missed Gwyneth Paltrow’s endeavours in the world of lifestyle, whether its her famous vagina steaming, aerial yoga or fermented vegetable recipes. 

And now, eight years after her website Goop’s launch, Paltrow has launched the first Goop fashion label - a line of “beautifully-crafted essentials" designed by Paltrow and a small team of designers. 

Inspired by the actress’ own wardrobe, Goop Label will drop up to five pieces every month timed to that season.

Here’s the September edition.

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