In an interview with LinkedIn, Gwyneth Paltrow is finally explaining the method to her conscious uncoupling madness. “To me it felt like, this is a quiet way to do this, and it’s contained,” the actress and founder of goop said of why she decided to address the personal topic on what was at the time basically just a blog. “It was an incredibly personal statement…it was such a difficult time in my life and I was trying so hard to protect my children and my family, Chris included…we were both fragile,” she added.
She had no idea it would have the impact it did and crash the website. “No, not at all,” Paltrow said when asked if she put the piece up to increase traffic.
Of course, she faced backlacsh after co-opting the term that essentially means divorcing, but what else is new? The lifestyle curator has always been hated on for her holier-than-thou vibes. “When something is criticism that is not well researched, it doesn’t mean anything to me,” Paltrow put it. “People can say, ‘oh, this or that,’ but meanwhile my business is doubling and doubling and doubling. When you have an e-commerce business, no press is bad press. Everything drives people to the site. So, it’s OK.”
It’s when people attack her business that she’s chagrined. “I have never really minded what erroneous tidbits are written about me (well, that’s not strictly true; I minded a lot in the 90’s, but now I’m too old to care if the tabloids think I don’t eat French fries or If I slept with someone I wouldn’t touch with a 10 foot pole), but now there are far weightier consequences,” she wrote in a corresponding LinkedIn article. “There is a difference in your mom calling you to ask if it’s really true that you were shopping for an engagement ring (nope) and your venture debt bank calling you to say ‘what the fuck is going on?’ when they read multiple terribly reported stories that you are leaving your own business.”
She’s of course not the only actress-turned-lifestyle-guru, just look at Jessica Alba and Lena Dunham. And let’s not forget Blake Lively’s attempt. She was, however, the pioneer.
But she welcomes the extra cooks in her kitchen, especially when it’s women. “There’s always room for an incredibly talented woman or women with a powerful voice.”