Gucci has announced that it plans to host its next fashion show in Los Angeles. The catwalk extravaganza will be a continuation of the label's centenary celebrations which kicked off earlier this year – and will take place after the Gucci-sponsored 10th LACMA Art and Film Gala, set for November.
The collection will be the third in Gucci's new seasonless approach to the catwalk calendar, after leaving the traditional spring/summer-autumn/winter model behind in 2020. At the time, creative director Alessandro Michele described the system as "worn out".
"I think these are stale and underfed words, clothes should have a longer life than that which these words attribute to them," he said of the fashion seasons. "So much outrageous greed made us lose the harmony and the care, the connection and the belonging."
The Los Angeles show will mark the first Gucci presentation to take place in the United States since Michele's first cruise collection for the label, which was presented in 2015 in New York City. It will likely be a star-studded event with the LACMA Art and Film Gala always drawing in some of Hollywood's biggest names.
The show will be a continuation of the celebrations that began in April with a show that celebrated Gucci's 100 years in style, remembering some of the greatest moments in the storied fashion house's history and collaborating with (or "hacking" as the label described it) Balenciaga for the headline-making collection.
The Gucci Los Angeles show will take place after the 10th LACMA Art and Film Gala on 6 November.
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