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Last night, Gucci's biggest supporters came out in full force as the Italian fashion house hosted its first international fashion show since the pandemic began, putting on a spectacle in Los Angeles. The catwalk extravaganza was a continuation of the label's centenary celebrations which kicked off earlier this year – and took place right after the Gucci-sponsored 10th LACMA Art and Film Gala.
The collection is the third in Gucci's new seasonless approach to the catwalk calendar, after leaving the traditional spring/summer-autumn/winter model behind in 2020. At the time, creative director Alessandro Michele described the system as "worn out".
"I think these are stale and underfed words, clothes should have a longer life than that which these words attribute to them," he said of the fashion seasons. "So much outrageous greed made us lose the harmony and the care, the connection and the belonging."
The Los Angeles show was the first Gucci presentation to take place in the United States since Michele's first cruise collection for the label, which was presented in 2015 in New York City.
It was a star-studded event with some of Hollywood's biggest names in attendance. Friends of the house including Dakota Johnson, Sienna Miller, Tracee Ellis Ross and Billie Eilish were on hand to support, with the likes of Jared Leto and Macaulay Culkin appearing on the catwalk.
Meanwhile, Gwyneth Paltrow made the biggest splash of all, wearing the red velvet suit originally designed by Tom Ford for Gucci, which she famously wore in 1996, and which had been recreated for Gucci centenary celebrations.
The Los Angeles show was a continuation of these celebrations, which began in April with a show that celebrated Gucci's 100 years in style, remembering some of the greatest moments in the storied fashion house's history and collaborating with (or "hacking" as the label described it) Balenciaga for the headline-making collection.
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