On the great roulette wheel of fashion, things can feel a little upside-down at the moment. Fashion weeks are digital. Stores were open, then closed, and then opened again. The traditional calendar is in a state of flux. But through the chaos comes a winning bet, as Gucci has just announced the launch of Off The Grid: the very first collection from the house's eco-driven Circular Lines offshoot, and one designed especially to remedy the environmental impact of the industry at large.
Using a small vault of recycled, organic and bio-based and sustainably sourced materials, Off The Grid proves the versatility of Earth-friendly fabrics like Econyl: a nylon crafted from off-cuts and pre and post consumer waste. And it's a happy running mate to creative Alessandro Michele's signature, with Gucci taking a step into workwear (denim chore jackets, shorts and so on) while peddling the high-low technicolour garb of a Seventies student protestor.
That's not the only nod back to softer-focused times. The campaign, which places the natural, back yard safety of a treehouse against a backdrop of downtown LA, was shot by Harmony Korine, the writer behind coming-of-rage cult classic Kids, and features an ensemble cast consisting Jane Fonda (actress and green activist of the highest order), Lil Nas X (new school 'Old Town Road' rapper), and David de Rothschild (hirsute, appropriately-grizzled ecologist and adventurer).
Of the release, Michele commended the collection as "the result of teamwork; everybody brought something to it... there is this idea of dialogue among people building something new." Which, in this instance, means a comprehensive line of genderless luggage, accessories, footwear and ready-to-wear – all made from the good stuff.
Available online now at gucci.com
Like this article? Sign up to our newsletter to get more delivered straight to your inbox
Need some positivity right now? Subscribe to Esquire now for a hit of style, fitness, culture and advice from the experts
You Might Also Like