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Greta Van Fleet and Kane Brown to Headline Flavortown Fest; Guy Fieri Breaks Down His Vision for ‘One Big Happy Hour’ (EXCLUSIVE)

Rockers Greta Van Fleet and country star Kane Brown are set to headline Guy Fieri’s Flavortown Fest, the celebrity chef announced Monday.

The inaugural version of the festival, set to take place in Columbus, Ohio from June 1-2, will also feature performances from Bret Michaels and country artists LOCASH and Niko Moon.

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In a statement, Brown revealed his excitement for the event.

“I’m adding a special stop to my In The Air tour going straight to Flavortown,” he said. “I can’t think of a better way to celebrate all the good times coming up in 2024 than with Guy and his fun-loving, food-loving community in the amazing city of Columbus. I’ll be hungry and ready to rock!”

Greta Van Fleet discussed the nostalgia of playing near their hometown.

“We grew up making music in our parents’ garage just a few hours north of Columbus in Frankenmuth, Michigan, and we spent this last year making ‘Starcatcher’ really going back to our roots, our earliest memories as a band,” the band said in a statement. “We’re excited to bring that energy to the stage at Flavortown Fest this year.”

As previously announced, Guy Fieri’s Flavortown Fest will include live music, tons of food and other events, installations and surprises. The best detail? The central boardwalk through the fest is called “Bitchin’ Avenue.” See a map of the festival grounds below.

Fieri spoke to Variety via email about his vision for the festival.

How do you think these musical acts exemplify the Flavortown vibe?

The number one rule for the Flavortown playlist is that there are no rules. So, when it came to rounding up the acts for the the inaugural Flavortown Fest, it was all about who knows how to throw a good party on stage and get people movin’. From Kane Brown’s country vibe to the hard rockin’ Greta Van Fleet, we’ve got it all covered…a little something for everyone.

What are the elements of the festival you’re most excited about that make it stand out from other events?

You know, it’s kind of been like this big creative brain dump for me…anything cool that I’ve seen at festivals and events around the country over the years, I’m throwin’ into the mix. We’ve got a beach club that’ll make you think you’re in South Beach. We’ve got real deal rock stages like the biggest music festivals anywhere. With the food offerings, we’re really gonna throw it all at you here. I think I’ve probably been to more restaurants, big and small, across this country than anyone, and we’re bringing some of the best bites right to Columbus. And of course, the whole thing is gonna be one big Happy Hour, so hydrate and bring your stretchy pants!

What does it mean to you to bring the festival to your hometown of Columbus, and also give back to the community through charity work?

It means a lot to have Flavortown Fest come to my original hometown. It is literally where it all started, and will always be a special place for me. From the first time we put our heads together to conceive the Flavortown Fest, it was important to me that we not just throw a party for Columbus, but that we show Columbus that you can have a good time and also contribute to the greater good. Columbus is a city full of big-hearted folks, and we want to enrich the community as much as we want to turn it upside down!

Fans can buy tickets for the festival at http://www.flavortownfest.com. Watch the sizzle reel for the event below.

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