Greggs has released a Christmas jumper with 50% of profits going to charity

·2-min read
Photo credit: notjustclothing
Photo credit: notjustclothing

Everyone’s favourite high street bakery hero Greggs has released a Christmas jumper with 50 per cent of profits going to charity.

Launched in conjunction with its festive bake - and its vegan version - the festive sweater comes in a bold turquoise colour with yellow and white detailing, and pays homage to the retailer’s hit vegan sausage roll.

The knit is decorated with rectangular meat-free pastries, alongside other Christmas motifs - perfect for those keen to show their appreciation for the humble snack while also embracing the festive spirit.

And if that’s not impressive enough, Greggs have pledged to donate 50% of profits from all sales to charities supporting the environment.

“Forget GBBO – this pastry is the true emblem of British culture, sending the nation into meltdown and solidifying the budget baker’s position in the annals of UK pastry history,” reads a statement announcing the jumper’s arrival.

Produced by London-based social enterprise notjustclothing, the jumper - which is made from 100 per cent acrylic yarn - is designed, produced and distributed in the UK to ensure all knits are made in fair and ethical conditions, while minimising carbon emissions.

Other festive knits available for purchase on the site include designs inspired by Princess Diana, David Attenborough and Nessa from the BAFTA-winning hit comedy show Gavin and Stacey.

Following the news that Greggs may face a shortage of vegan sausage rolls this Christmas due to supply chain problems, a petition has also been launched to have them listed as an “endangered species”.

Matt Clarke, co-founder of notjustclothing, said: “There is no other greater marker of Christmas truly being back than the release of the festive bake.

"So roll up, roll up and grab it while it’s hot as when these limited edition – vegan friendly – knits are gone, they are well and truly gone.”

The jumper is available for purchase online at notjustclothing for £34.99 from Monday 22 November.

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