Gordon's launches alcohol free version of its classic gin

Elena Chabo
·2-min read
Photo credit: Gordon's
Photo credit: Gordon's

From Good Housekeeping

Good news for those looking to do 'Dry January', or who want to cut back on booze this Christmas. Gordon’s just launched its new alcohol free alternative, describing it as: "0.0% Alcohol, 100% Gordon's".

It's available in Tesco from Monday 21 December and will hit all other major retailers on 3 January; right on time for those New Year's resolutions.

This clever booze-free option promises to provide: "the bold, juniper-led character you know and expect from the brand." Minus the alcohol and minus the headache in the morning!

Charlotte Gibbon, GB Head of Marketing at Gordon’s said in the press release: “At Gordon’s we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or experience when choosing an alcohol free drink. Gordon’s 0.0% has been created to ensure that consumers still get to enjoy the delicious taste of Gordon’s, even if they’re opting not to drink alcohol. We’ll raise a G&T to that!”

Photo credit: Gordon's
Photo credit: Gordon's

This way you can stick to your attempts to minimise your alcohol consumption, or cut it out all together, while still enjoying the delicious taste of your favourite G&T or gin cocktails.

Anita Robinson, Marketing Director Diageo GB said in the press release: "Our expert innovation team at Gordon’s has combined years of expertise and historic Gin distilling knowledge. Gordon's 0.0% is created by distilling the same botanicals used in Gordon's London Dry Gin, capturing the essence of Gordon’s in a delicious alcohol-free alternative.

"We are incredibly proud to be bringing gin drinkers that juniper led taste they’re expecting from Gordon’s when they choose not to drink alcohol.”

Gordon’s 0.0% is available in in a 70cl bottle with an RRP of £14 and is available in store at Tesco.

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