Gordon Ramsay struck an unusually serious tone on Friday when he offered advice to his fellow restaurant owners in the wake of the coronavirus pandemic.
Taking to Instagram, the Hell's Kitchen star told his followers that "the last few months have been really hard" adding that coronavirus has "changed many things" within the restaurant industry.
The father-of-five then went on to introduce his fans to Touch Bistro, a system designed to help restaurant owners.
Gordon explained that Touch Bistro was ideal for anyone looking to "pivot [their] business back through these difficult times."
Gordon shared the message on Instagram
He said in full: "I just wanted to take a quick minute to talk to all the restaurant owners out there, I know just as well as you that the last few months have been really hard, especially across this pandemic, and it's changed many things.
"That's why my friends at Touch Bistro are here to help with a number of products, discounted to help you pivot your business back through these difficult times.
"From online ordering to making reservations and ordering gift cards, trust me they're all here for you.
"They've even developed a restaurant recovery navigator website, which offers free solutions and support for your restaurants that need them right now.
Gordon and his son Oscar
"Trust me, Touch Bistro is one of the best POS systems out there, and I'm so pleased they're helping out restaurants during this very difficult time."
Gordon then added the caption: "For the fellow restaurant owners out there, I know it’s been a tough few months... that’s why my friends at @touch_bistro have an amazing site with resources for you! Visit the link in my bio now and be strong."
Needless to say, Gordon's followers were delighted that he had such brilliant advice to offer, and took to the comment section of his post to thank him.
"Wonderful that you are helping out," wrote one, with another adding: "So kind. Thank you chef."
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