Gordon’s Has Launched A Non-Alcoholic Gin That Tastes Just Like Its Signature Gin

Anna Lewis
·2-min read
Photo credit: Gordon's
Photo credit: Gordon's

From Delish

As we head towards Christmas (and after the year we’ve had), you may find yourself drinking a smidge more than usual. Hey, this is a judgement-free zone.

So you may be inclined to take part in Dry January this year as a way to start the year in 2021. If so, Gordon’s is here to help.

The iconic gin company has launched a non-alcoholic version of its signature gin, and it tastes just like the real deal, so you won’t feel like you’re missing out.

Made using the finest distilled botanicals, just like Gordon’s London Dry Gin, new Gordon’s 0.0% has the delicious juniper-led flavour you know and expect from the brand. This makes it the perfect alcohol-free alternative to your usual choice of Gordon’s and tonic.

Charlotte Gibbon, GB Head of Marketing at Gordon’s says, “At Gordon’s we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or experience when choosing an alcohol-free drink. Gordon’s 0.0% has been created to ensure that consumers still get to enjoy the delicious taste of Gordon’s, even if they’re opting not to drink alcohol. We’ll raise a G&T to that!”

Anita Robinson, Marketing Director Diageo GB said: “Our expert innovation team at Gordon’s has combined years of expertise and historic Gin distilling knowledge to create a credible alcohol-free experience. Gordon's 0.0% is created by distilling the same botanicals used in Gordon's London Dry Gin. These botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Gordon’s in a delicious alcohol-free alternative. This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper led taste they’re expecting from Gordon’s when they choose not to drink alcohol.”

You can buy Gordon’s 0.0% gin from Tesco and Amazon now, then other retailers from 3rd January. RRP: £14.

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