Good Morning Britain halted for breaking news announcement as Susanna Reid stops ITV show

GMB Ed and Susanna
-Credit: (Image: Image: ITV)


Susanna Reid and Ed Balls took a pause from the usual Good Morning Britain broadcasting on Wednesday to deliver some breaking news.

The dynamic duo interrupted their ITV morning programme to inform the nation that the UK inflation rate has dipped to 2 per cent. The Office for National Statistics (ONS) released figures on Wednesday showing the consumer prices index (CPI) rate for the year to May, marking a decrease from April's 2.3 per cent and hitting the Bank of England's target for the first time since July 2021.

Core inflation, which doesn't count food, energy, alcohol, and tobacco due to their price volatility, also slowed down to 3.5 per cent from 3.9 per cent, aligning with forecasts.

Ed Balls
Ed and Susanna revealed the dip in inflation on Wednesday morning's show -Credit:Image: ITV

The most significant drops contributing to this decline were seen in the costs of food and soft drinks, recreation and culture, and furniture and household items.

While on air, Susanna announced: "Now though, breaking news. Official figures just released in the last few minutes show that the rate of inflation fell to 2 per cent last night and that hit the Bank of England's target."

She continued, revealing the Prime Minister's reaction: "It is the lowest level in almost three years. The Prime Minister says that 'inflation is back under control' and he now wants to focus on cutting taxes."

Good Morning Britain then switched over to correspondent Louisa James for a special report, linking the fresh economic data to the fast-approaching General Election set for July 4.

GMB
Inflation has fallen to 2% -Credit:Image: ITV

She noted that Labour is currently seen as more trustworthy in the polls, regarding their tax promises, with a poll showing 38 per cent of people trusting Keir Starmer compared to just 28 per cent for Rishi Sunak.

The presenter also highlighted that Reform UK is picking up more support as the election approaches. In a recent episode, Ed Balls clashed with Nigel Farage on GMB during an intense interview.

But viewers were frustrated as Ed persistently interrupted Farage, leading fans to plead on social media for Ed to "let him speak".

One individual on X (formerly Twitter) commented: "#gmb @GMB @edballs The pure hatred on your face when talking to Nigel Farage... I dare you to talk to any Labour mp the same way.....I'll wait."

Another remarked: "Well that was a clusterfk of an interview. Fadge looked a bit rattled there for a minute. However, I wish Reid and Balls wouldn't parrot questions over and over and over.."