Givenchy announces new creative director

Amy de Klerk
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From Harper's BAZAAR

Givenchy has announced the appointment of its new creative director.

Matthew Williams will take the helm of the storied French fashion house following the departure of Clare Waight Keller, who announced that she would be stepping down in April.

Williams is known for his work within the music industry, having collaborated with the likes of Lady Gaga and Kanye West – and the designer currently runs his own streetwear-inspired label, 1017 Alyx 9SM, which he launched in 2015. He will continue to head this up, alongside his new role at Givenchy.

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"I am grateful to the LVMH group for trusting me with the opportunity to fulfil my lifelong dream," Williams said in a press release. "In these unprecedented times for the world, I want to send a message of hope, together with my community and colleagues, and intend to contribute towards positive change."

Williams will be taking over from Waight Keller, who was the first female creative director of Givenchy and led the brand for three years, bringing its couture collections back to the catwalk and most famously dressing Meghan Markle for the royal wedding in 2018. She was credited by Sidney Toledano, chairman and chief executive of LVMH's Fashion Group, with bringing "the founding values of Hubert de Givenchy and his innate sense of elegance" into the house.

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Williams – who will present his first collection for Givenchy in October – is entering the luxury fashion house at a difficult but interesting time, where the current fashion calendar is being thrown out by a number of major designers (including Gucci, Michael Kors and Saint Laurent), while the luxury market has taken a major hit as a result of the coronavirus pandemic.

"I believe [Williams'] singular vision of modernity will be a great opportunity for Givenchy to write its new chapter with strength and success," Toledano said of the new appointment.

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