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British fashion students: listen up. Giorgio Armani needs your help to create a capsule collection for his upcoming SS18 Emporio Armani line.
The ‘New Bond’ competition launches today and is open to any student enrolled in a school within the British Fashion Council’s Colleges Network.
Three winners will be chosen by Armani himself and each of their designs will be produced and sold in three UK Emporio Armani stores as well as online.
The students will also receive the chance to spend three months in Armani’s Milan headquarters, working with and learning from the design team.
The contest celebrates Emporio Armani’s decision to show at London Fashion Week for the first time this September. The brand is also opening a new store on London’s Bond Street.
So what do you need to know? Each student can focus on one of three specialisms: outerwear, footwear or bags.
Ideas will need to “bring the essence of British style to their interpretations of three iconic Emporio Armani signature models.”
The creativity surrounding London is one of the main reasons the legendary designer chose the UK for the competition. “British design schools are among the most interesting in today’s arena. They produce unique talents by encouraging the originality and individuality of each student,” he commented.
“I believe that to be successful in fashion, creativity must go hand in hand with a pragmatic and realistic approach. I would like to use this initiative to encourage a dialogue between these two elements, giving the winners a useful opportunity to succeed and move forward in their careers.”
Chief executive of the British Fashion Council, Caroline Rush, also expressed excitement: “We are excited to see such a renowned brand investing in the future of British talent. London is an international city at the heart of our diverse industry. Sharing talent, skills and knowledge alongside a strong foundation of high-quality fashion education is the key to continued growth.”
Head to armani.com for further details.
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