The advert featured examples of men fighting, bullying each another and harassing women – and some called the shaving company out for its ‘anti-male’ campaign.
Look, I like the @Gillette ad. It sends a great message that a lot of men obviously need to hear. But the message rings a little hollow when coming from a company that profits from the #PinkTax. It’s time for Gillette to put their money where their mouth is and end the pink tax.
— Ryanne Allison (@TheGirlRyanne) January 16, 2019
Twitter users are sharing pictures of a Gillette razor designed for men, together with a women’s razor from the same brand, and pointing out the latter costs significantly more.
Cut the B.S. @Gillette! I wish @Gillette would put their money where their mouth is. Don’t pretend to care. Charge women the same as men. Two razors. Five blades. $7.50 more pic.twitter.com/kKsHTq6JkA
— Janni Z (@JanniZ16) January 17, 2019
— Alfredo de Quesada (@AlfredoDeQue) January 17, 2019
People are suggesting the brand – and its parent company, Proctor & Gamble – cannot be ‘taken seriously’ for its message on gender until it removes the ‘tax’.
— Stephanie Pelley (@StephaniePelley) January 15, 2019
Funny that @ProcterGamble and @Gillette are being praised by the media and feminist yet their women’s razors are always more expensive than mens even though they are the same product #pinktax #metoo #GilletteAd #gilletteboycott #PoliticalCorrectness #IDIOTS
— Aubrey Rogers (@PC_Crusader) January 16, 2019
I could have sworn Gillette just told us to stop treating women poorly. Look how they treat their female customers, though.#GilletteAd #Gillette #PinkTax #Hypocrisy #BoycottGillette pic.twitter.com/OguE5ZueXc
— Jeffery Branham (@JefferyBranham1) January 16, 2019
Pink tax doesn’t just apply to razors. Researchers have found the ‘gender price gap’ applies to everything from dry cleaning to children’s clothes.
A survey conducted in New York recognised there is effectively a ‘pink tax‘ on transportation for women, who spend more on services such as Uber and taxis in order to ensure their safety in getting around.
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