Ganni is one of the most well-known Scandinavian brands. The label has amassed a huge fan base over the past few years due to its distinctive and quirky designs, which are loved by women all over the world. And now, the Danish brand will be available to a whole new audience as the label is making moves to improve upon its inclusivity with a collaboration that will see it expand into extended sizing for the first time.
According to an announcement from the brand today, Ganni will introduce a capsule collection with size-inclusive e-tailer, 11 Honoré. Entitled 'Love Drop', it will feature 10 responsibly-made styles in sizes UK four to 24 (EU 32-52), all of which tap into the signature Ganni aesthetic.
The collection has undergone careful research and testing over an eight-month period to ensure flexible fitting possibilities for the customer and, this collaboration is just the beginning of Ganni's journey into more inclusive sizing. The brand's spring/summer 2022 collection will build upon this journey by offering a selection of the ready-to-wear and swimwear in these extended sizes. With future seasons, Ganni is committed to gradually increasing the offering of extended sizes across each collection.
'We are so grateful to 11 Honoré for this partnership and the opportunity to welcome even more Ganni girls into our community,' creative director Ditte Reffstrup said. 'Ganni is not about one look or uniform identity, it’s about confidence and kick-ass energy — and it’s my hope we can continue to share this spirit with more and more people. Everyone is welcome.'
The collection has already launched, and is available to shop in select Ganni stores, on Ganni.com, at 11Honore and Nordstrom. You can find out more and shop the collection here.
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