Fruity Booty Spends Summer in Marseille

London-based lingerie and swimwear label Fruity Booty travelled to the destination of the summer for its new collection this season, setting its sights on the chic French city of Marseille. Inspired by "the joyous holiday routine of lunch and dinner, lunch and dinner, lunch and dinner," according to the brand, resulting in a slew of dainty silhouettes designed for the beach and beyond.

Featuring a range of matching sets and separates, the new collection includes the bright red Sun Siren bikini, complete with matching hot pants, alongside white broderie bras and light summer dresses, a navy blue "swim romper" and Fruity Booty's signature gingham.

"We wanted to create the perfect summer pieces that can take you from swimming off the rocks to sunset drinks with ease. And it wouldn't be a Fruity Booty summer collection without some fresh lingerie and swimwear, that have been lovingly designed to mix and match and can be worn with or under our new broderie anglaise pieces," the brand adds.

Take a look at the new Marseille collection campaign above and head to Fruity Booty's website to shop.

While you're here, explore rest and recovery with Off-White's new BRB sneaker.