We might still be navigating humidity and heatwaves outside, but the beauty industry is already heading full-throttle towards the frenzy of the festive season.
Yes, it might sound absurd, given that we're still in midi dresses and sandals, but beauty calendars are set to be in particularly high demand this year. In 2020, everyone from SpaceNK to Net-a-Porter offered their own expertly curated box, sparking crashed websites and instant sell-outs across the board. Liberty experienced a snaking queue outside its famed doors from the early hours of its launch day, while Cult Beauty's gargantuan offering sold out in entirety within two hours. Clearly, the savviest among us will know to pre-order sooner, rather than later, to avoid missing out this year.
As we expected, the Fortnum & Mason calendar – the retailer's fourth annual offering – is an especially good choice. This year's grand red and green chest contains a stellar collection of classic brands and exciting newcomers, spanning skincare, haircare, and a few brilliant body treats. Cult 51's impressive day and night creams are sure to soothe and rehydrate partied-out skin, while Escentric Molecules' signature fragrance is one everyone should try. For those cosy December nights in, Aromatherapy Associates delivers a much-needed bath oil, and Wildsmith Skin's batch-blended peptide cream will rebalance a worn-out complexion. With the contents worth over £750, we can see why the pre-orders are already rolling in.
Fortnum & Mason Beauty Advent Calendar, £225, pre-order now at fortnumandmason.co.uk
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