Forever 21 apologises for using white model to promote 'Black Panther' Christmas jumper

Danielle Fowler
Freelance Writer
Forever 21 faces backlash after using a white model to promote the brand’s ‘Black Panther’-themed jumper [Photo: Twitter]

Forever 21 is in hot water after using a white model to promote the fashion brand’s ‘Black Panther‘-themed Christmas jumper.

The 2018 science fiction film was widely praised for its celebration of black culture with Chadwick Boseman, Lupita Nyong’o and Michael B. Jordan leading the star-studded cast.

The jumper in question is emblazoned with the phrase ‘Wakanda Forever’ across the front in reference to a fictional country located in Sub-Saharan Africa.

So when Forever 21 shared a photograph of a white model donning the high street label’s themed festive knit on Twitter, social media users were quick to call out the brand’s tone deaf move.

One Twitter user screenshot the now-deleted controversial tweet and it has since garnered over 3,500 likes – with fellow users criticising the brand’s casting decision.

In response to the backlash, the fashion chain has removed the jumper from the website.

In a statement given to The Hollywood Reporter, the company apologised: “Forever 21 takes feedback on our products and marketing extremely seriously.

Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK.

Read more from Yahoo Style UK:

Puffer jacket dresses exist and they’re selling fast thanks to Ezra Miller

Blac Chyna sparks criticism after promoting skin-lightening cream on social media

What is ‘blackfishing’ the phenomenon many social media users have been accused of?