A Japanese toaster that costs £215 and makes just one slice at a time has divided opinion online.The gadget, which is otherwise known as a “Bread Oven”, was designed by Mitsubishi Electric Corp and launched in Japan just last month.The toaster retails for around 29,000 to 30,000 yen (£215) and, while that might sound expensive, its creators insist that the technology behind the oven makes it well worth every penny.“We wanted to focus on the single slice, and treat it with respect,” Akihiro Iwahara, who is in charge of technical development at Mitsubishi Electric's home-appliances division told Bloomberg.“Our technology and know-how from rice cookers helped us come up with a way to trap and seal moisture.”So, how does it work?Unlike most conventional toasters, Mitsubishi’s version seals a single slice of bread inside a metal box and transfers heat through two metal plates that reach temperatures as high as 260C.What’s more, it can also be used to make an array of variations on traditional toast, such a French toast, croque madame and cheese toasties. “Given Japanese tastes, there are a lot of people looking for a refined and delicate experience,” explained Hiroaki Higuchi, general manager for marketing at Mitsubishi Electric’s home-appliance unit. “We're not asking customers to get rid of their toasters, but to enjoy this as an entirely different category.”The high-tech toaster has divided opinion on Twitter with some saying they would love to own one.“To be fair this s*** look good. Like hella soft but crispy at the same time [sic],” one person wrote.Another person added: “Meh. I'm definitely not feeling the $270 price tag BUT I bet it could make one kickass delicious Grilled Cheese sandwich though.”While a third commented: “This would make some divine French Toast.”However, not everyone has been convinced, with some people saying the gadget seems like a waste of money.“No one’s interested at this price,” one person commented.> I need this in my life> > — Mohammed Fahad Kamal (@mfk600) > > May 17, 2019Another added: “This is made for single people or childless couples only. Imagine trying to toast one piece of bread at a time with a bunch of kids yelling for their breakfast.”A third person wrote: “Oh hell no I wouldn’t pay that much for perfect toast!!”> This is the kind of dystopian technology I need on my counter. Not just a toaster, an ADVANCED TOASTER, HELL YEAH.> > — BLHU Publishing (@BLHUPublishing) > > May 17, 2019Others suggested that people could get similar results if they used a frying pan, negating the need to spend so much money on the Bread Oven. “1. Heat pan (butter if desired) 2. Place bread on pan 3. Cover bread with pot lid. Boom. Moisture sealed toast,” one person wrote on Twitter.> For that price it better bake me a piece of bread each time I want toast!> > — ASeattleStoner (@ASeattleStoner) > > May 17, 2019“As you see fit, feel free to forward any portion of your $270 savings my way. Thanks in advance.”Another person agreed, adding: “Butter the bread. Place in any hot skillet with a medium flame. Enjoy golden brown toast like 7 minutes thereafter without said gadget."
Britons could be tucking into battered banana blossom and jellyfish instead of cod and chips by 2050, a new study has predicted. According to the Future of Food report, eating trends will increasingly shift towards insects and other nutritionally-rich “last-resort” food sources. The research, commissioned by Sainsbury’s supermarket in collaboration with plant scientists and futurologists, considers the nation’s possible eating habits and means of food production in 2025, 2050 and 2169.
The summer swap comes after new research reveals cucumber is one of the easiest ways to up children's fruit and veg intake.
Louis Vuitton menswear artistic director and Off-White founder Virgil Abloh has brought his playful design aesthetic to an unexpected partner: IKEA, your favourite budget-friendly furniture empire. While the entire collection is set to launch this November, on Wednesday evening IKEA surprised Abloh fans with a surprise drop of one of its most anticipated items - a rug which is now being resold for six times the price on eBay. According to a press release from IKEA, the rug retails for £400 and after digging through British eBay we discovered the 200 x 300 cm piece is already being sold for as much as £2,500 online.
A bag of Marks and Spencer "original gelatine" Percy Pigs has been listed on eBay for £1,000. The ebay listing labels the sweets as “super rare” due to the decision by creators Marks & Spencer to make all Percy Pigs vegetarian by removing animal products from the recipe. It came as M&S revealed plans to form a ‘Percy Pig Panel’ to decide on the future of the sweet.
Burger King has launched a new range of meals which match a customer's food selection to their temperament. Dubbed "Real Meals", the aim of the campaign is to demonstrate that "no one is happy all the time, and that's OK", the fast food chain stated on social media. The meals featured in the range include a Pissed Meal, a Blue Meal, a Salty Meal, a YAAAS Meal and a DGAF (don't give a f**k) Meal.
The team behind the world’s first 'bleeding' vegan burger are set to launch a meatless hot dog at a diner in London next month. The restaurant will also run a half-price launch offer on the dog, which will cost curious diners just £6 (usual price £12) for the first weekend. The Frankfurter-style sausage is 10 inches long, and made using sunflower seeds as its main constituent, with carrots, onion, paprika and coconut oil.
McDonald's has announced the launch of a new vegan burger on its menu in Germany. This will mark the first time the German franchise of the fast food chain has offered a vegan burger to its customers. McDonald's Germany states that the burger has a "meaty taste", despite containing no trace of animal by-products.