This Fenty Beauty foundation video is shocking

Laura Capon
Photo credit: Instagram.com/emeraldxbeauty/fentybeauty
Photo credit: Instagram.com/emeraldxbeauty/fentybeauty

From Cosmopolitan UK

It was announced last week that Fenty Beauty is on track to outsell Kylie Cosmetics after Rihanna's brand made over $14 million within the first few minutes of her June 2017 launch.

Yes RiRi did that with her winning combination of inclusivity (40 shades of foundation) and high performing products. But it isn't just the diverse shade range that causes her Pro Filt'r Soft Matte Longwear Foundation to keep selling out, as one beauty influencer has just proved.

Photo credit: Fenty Beauty
Photo credit: Fenty Beauty

Buy now Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, £26

Kadeeja Khan uses her platform to share her experience with acne and encourage others to be comfortable in their own skin, whether that's with, or without the use of makeup.

To showcase just how full coverage Pro Filt'r is, Kadeeja demo'd it on her own skin and in order to really prove the the "power" of this foundation, Kadeeja first enhanced her skin's natural redness with makeup.