It was announced last week that Fenty Beauty is on track to outsell Kylie Cosmetics after Rihanna's brand made over $14 million within the first few minutes of her June 2017 launch.
Yes RiRi did that with her winning combination of inclusivity (40 shades of foundation) and high performing products. But it isn't just the diverse shade range that causes her Pro Filt'r Soft Matte Longwear Foundation to keep selling out, as one beauty influencer has just proved.
Buy now Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, £26
Kadeeja Khan uses her platform to share her experience with acne and encourage others to be comfortable in their own skin, whether that's with, or without the use of makeup.
I find it very odd how people are very quick to judge other without looking in the mirror. Acne is perfectly normal & lots of us have it. I’m soo over the moon happy that @kendalljenner actually responded to the internet trolls that made fun out of her acne. “Don’t let that shit stop you” which is very true! So what if you have acne or any skin condition, why should that stop you doing the things you love? A lot of people point out how I “can’t wear makeup” due to my skin. That’s not even okay. So I’m not allowed to wear makeup because of my skin condition? That’s the most stupidest thing I’ve heard. It’s rude & stupid. Acne can be caused by many things. If me or anyone else with a skin condition wants to wear makeup, guess what? WERE GONNA CAKE OUR FACE BECAUSE WE CAN! It wouldn’t be nice if you received messages on your imperfections. Let’s embrace the fact that we can have the confidence to go outside with no makeup! Not worrying of what others think. You can’t please everyone. What matters if how YOU feel! ❤️
A post shared by Kadeeja Khan (@emeraldxbeauty) on Jan 10, 2018 at 12:15pm PST
To showcase just how full coverage Pro Filt'r is, Kadeeja demo'd it on her own skin and in order to really prove the the "power" of this foundation, Kadeeja first enhanced her skin's natural redness with makeup.