Scandinavian women are renowned across the globe for their minimalistic, comfortable and devastatingly cool clothes. So it’s no surprise that some of the hottest brands among the street style and influencer set hail from cities such as Copenhagen and Stockholm.
Labels like Ganni and By Malene Birger have acquired a cult following in recent years, with the former loved for its kitschy tea dresses and retro smocks, the latter for its sharp tailoring and timeless prints.
But there are some notable new faces emerging on the Scandi fashion scene – and they're pushing sartorial boundaries like never before.
Elsewhere there’s Stine Goya, whose wallpaper prints and girlish drawstring bags have been lauded among fashion editors.
As Copenhagen Fashion Week gets underway and the aforementioned brands showcase their latest collections, get ahead of the game with our roundup of the best Scandinavian fashion labels to note now.
North West is a fan of this brash and vintage-inspired label – yes, the six-year-old daughter of Kim Kardashian and Kanye West. The child was seen wearing one of the brand’s staple sequin co-ords to her birthday party last year. But Saks Potts makes clothes for grownups too. Excellent ones. Designers Cathrine Saks and Barbara Potts – see what they did there? – have created bespoke gowns for Emily Ratajkowski, crafted fur coats for Katy Perry and are responsible for designing the must-have tights of London Fashion Week last season: a monochrome pair emblazoned with the “SP” logo.
The clothes don’t come cheap, with dresses and tops averaging at £220, but they pack a punch in terms of design and quality, making them worth every penny.
This Copenhagen-based label brings art and fashion together with infallible fusion. Every shirt, jumpsuit and dress is intricately designed, with grandiose patterns splashed across garments in unexpected palettes.
There are the floral shirt dresses that look as if they’ve been plucked from a 1950s film about domestic goddesses and elsewhere are the stellar suits – this gingham one made from organic hemp is a particular showstopper. Prices range from £100 to £3,000.
Ganni has been the definitive poster child for Scandinavian fashion for some time now. And for good reason.
You'll have seen its famous slogan tees doing the rounds on the front row and will immediately crave its latest cult item: a neon check smock hailed by British Vogue as “the dress of the summer”. But don’t neglect Ganni’s other, less hashtagged, offerings.
Its footwear, for example, is particularly noteworthy, with chunky flatforms that transport you back to Camden Market in its heyday and neon normcore trainers that wouldn’t look out of place in your dad’s wardrobe from the 1980s.
Girl on the prairie meets sun-seeking nomad in this Danish label. Cecilie Copenhagen knows how good its prints are, because it produces several items in each of them, allowing its avid fanbase – which includes Rihanna – to snap up numerous garments in their favourite styles.
There’s the sorbet pink polka dot pattern that you can find in a ruffled skirt or a baby doll dress, or for those looking to channel some Riviera style, you can don one of the yolk yellow sunray co-ords, which also come in monochrome.
The influencer set loves this one. By Malene Birger was founded in 2003 but has gone from strength to strength in recent years as demand for the Scandi aesthetic has grown.
The label's polished and pared-back collections have been praised for flattering the female form. The is a brand that trades in subtlety and reinvigorates otherwise humdrum workwear with slick cuts and jacquard prints.
The accessories are lust-worthy too, with teams of on-trend sporty sneakers and clean leather tote bags.