The Fashion Brands That Make Me Proud to Live in London

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It's Fashion Week season! Well, sort of. While some of the action is still taking place on a digital scale, this feels like the first time shows are going ahead with a semblance of normality about them since the start of the pandemic, and we think that's worth celebrating. Chances are you'll already have seen our team up bright and early, donning our glad rags and hitting the streets of Soho on social. And, to mark the glorious return of London Fashion Week, we've charted some of the incredible designers on the schedule for you below, a showcase of what Great British style has to offer.

As only about half of the usual LFW designers are hosting in-person shows, we have decided to embrace our digital-based existence by championing the amazing Brit designers whose collections usually hit the runways twice a year. Every fashion editor has a list of names that they particularly look forward to, and here in London, we are spoilt for choice when it comes to talent.

From the polished separates of Rejina Pyo and the dreamy colourways of Richard Malone to the It-buy powers of JW Anderson and whimsical volume of Molly Goddard, we compiled a list of all the best London fashion brands that we love seeing each season. Scroll down to see and shop our wish list.

1. Simone Rocha

Presenting romanticism with a rebellious twist, Simone Rocha has garnered an impressive reputation within fashion circles after her LFW debut in 2010. She went onto receive the British Womenswear Designer Award at the BFAs in 2016.


Simone Rocha Embellished Neckline Balloon-Sleeve Dress (£1195)

Simone Rocha Balloon-Sleeve Cable-Knit Sweater (£895)

2. Wales Bonner

Following her graduation from Central Saint Martins in 2014, Grace Wales Bonner started Wales Bonner as a menswear brand, then expanded into womenswear in 2015. Expect immaculate tailoring with the odd pop of print.


Wales Bonner Brixton Striped Ribbed-Knit Cotton Sleeveless Top (£295)

Wales Bonner Vision Raw-Denim Midi Skirt (£450)

3. Richard Malone

With a strong sustainability ethos, Richard Malone is one of the young brands leading the way in supply chain transparency. Earlier this year he was awarded the top International Woolmark Prize for his beautiful tonal knitted ensembles.


Richard Malone Recycled Leather Coat (£1745)

Richard Malone Ruched Velvet Maxi Dress (£655)

4. Rixo

The fashion crowd's go-to brand for a stand-out wedding guest look, Rixo has gone from niche, in-the-know brand to mainstream success over the last few years. Inspired by vintage prints, their dresses combine throwback appeal with modern silhouettes.


Rixo Rickie Printed Silk Crepe De Chine Shirt (£195)

Rixo Jess Printed Midi Dress (£265)

5. JW Anderson

JW Anderson knows how to create an It-item, and every season there's another design that captures the hearts of the fashion crowd. Starting out in menswear, Jonathan Anderson soon moved into womenswear that expertly mixes clean-lined tailoring with dramatic silhouettes.


JW Anderson Logo-Intarsia Hooded Wool Sweater (£670)

JW Anderson Belt Embroidered-Anchor Felted Canvas Tote Bag (£375)

6. Eudon Choi

Eudon Choi is a South Korean designer who moved to London to undertake a MA in womenswear at the Royal College of Art. Cut is key in Choi's work, and his latest collection offered plenty of dramatic cuts alongside wardrobe classics.


Eudon Choi Oleta Light Blue Wool Blazer (£825)

Eudon Choi Agnes Printed Cotton and Silk-Blend Dress (£850)

7. Molly Goddard

Winner of the 2018 BFC/Vogue Designer Fashion Fund, Molly Goddard launched her eponymous label in 2014 and her frothy tulle designs have since been featured on both celebrities and in hit TV shows (oh hello Villanelle).


Molly Goddard Harper Fair Isle Lambswool Cardigan (£520)

Molly Goddard Nuala Gathered-Tulle Midi Skirt (£840)

8. Rejina Pyo

Created by a woman for women, Rejina Pyo has got contemporary power dressing down to a tee. From puffed-sleeve dresses to unusual accessories, these are pieces that will look great for many seasons to come.


Rejina Pyo Maya Puff-Sleeve Buttoned Cotton-Poplin Blouse (£325)

Rejina Pyo Hattie Floral-Print Organic-Cotton Poplin Dress (£650)

9. 16 Arlington

From feather-trimmed gowns to head-to-toe leather, 16ARLINGTON makes extra look oh-so chic. A must-see for head-turning eveningwear.


16ARLINGTON Aden Point-Collar Crepe Shirt (£600)

16ARLINGTON Odessa Cutout Feather-Trim Crepe Dress (£895)

10. Richard Quinn

Known for his emotive runway shows and show-stopping prints, Richard Quinn was the first recipient of the Queen Elizabeth II Award. Embracing dramatic couture finishes and vintage-inspired fabrics, the results are truly red carpet-ready.


Richard Quinn Sakura Ruffled Floral-Print Chiffon Dress (£1345)

Richard Quinn Logo-Embroidered Reversible Down Jacket (£1900)

11. Christopher Kane

Making his debut in 2006, Christopher Kane has gone onto garner critical acclaim for his subversive yet demure designs, and has become an A-list designer of choice thanks to his bold yet brilliant event looks.


Christopher Kane Tassel Crystal-Embellished Sweater (£1045)

Christopher Kane Pleated Lamé Skirt (£545)

12. Shrimps

Launched by Hannah Weiland in 2013, Shrimps started out offering colourful faux fur outwear pieces, but now boasts a complete ready-to-wear line, which includes cult accessories.


Shrimps Linden Wool-Blend Cable-Knit Sweater (£350)

Shrimps Marti Faux-Pearl Earrings (£95)

13. Ashish

If you're a fan of all things shiny, then Ashish Gupta is your man. Studying for his MA in fashion design at Central Saint Martins, his name-sake label has become synonymous with high-octane embellished designs.


Ashish Sequin-Embellished Checked Cotton-Jersey Shirt (£1610)

Ashish Sequinned-Tulle Midi Skirt (£1125)

14. Erdem

Another recipient of the British Fashion Council/Vogue Fashion Fund award, Erdem Moralioglu has brought a contemporary spin to the classic floral print. A must-see for elegant, figure-loving frocks.


Erdem Lotte Belted Cotton-Blend Gabardine Trench Coat (£1995)

Erdem Starla Jacquard Skirt (£950)

15. Emilia Wickstead

A firm favourite amongst the fashion-savvy A-list, Emilia Wickstead started out training alongside her mother, a womenswear designer in their native New Zealand. Loved by everyone from Alexa Chung to Kate Middleton, Wickstead's is all about the potential of soft power dressing.


Emilia Wickstead Galen Dress (£1815)

Emilia Wickstead Dida Blazer (£1345)

16. Burberry

A true British establishment, Burberry was founded way back in 1856 by Thomas Burberry, who created durable and water repellent trench coats, which went on to become the brand's signature. Now under the lead of Riccardo Tisci, Burberry's signature check has been reworked for a new generation and features on everything from shirts to tote bags.


Burberry Hern Embellished Cotton-Gabardine Trench Coat (£1990)

Burberry Leather-Trimmed Printed Coated-Canvas Tote (£890)

Up Next: Autumn/Winter 2021 Trends: The New Fashion Looks You Need to Know

This post was originally published at an earlier time and has since been updated.

This article originally appeared on Who What Wear

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