"Expensive Brunette" Is the Hair-Color Trend That'll Make You Feel Like a Million Bucks

  • The "expensive brunette" hair-color trend is all about focusing on adding dimension, shine, and hair health.

  • The look is similar to the liquid hair trend that recently swept Hollywood.

  • The key to an expensive brunette color is an ultrashiny, high-gloss finish.

"Expensive brunette" is not a nickname (although, if the shoe fits) - it's a new hair-color trend that has everyone, including celebrities in Hollywood, flocking to their hairstylists for a winter refresh. Hair-color treatments in general are pretty expensive, but this name refers to a specific color that makes you look and feel like a million bucks the second you walk out of the salon.

This hair-color trend is more about the finish of the hair than the color itself. "Expensive brunette is all about a luxe feel, focusing on dimension, shine, and hair health," celebrity hairstylist and Tangle Teezer ambassador Liam Curran told POPSUGAR. The look is ultrashiny and glossy, as if you just got a blowout and color touch-up the day before. It comes on the heels of the liquid hair trend, which is all about creating a smooth, mirror-like appearance in the hair's surface.

Step one of achieving the expensive-brunette hair color is booking an appointment with a professional. "Expensive brunette is not an all-over color," Curran said, therefore you won't be able to achieve it with a box of hair dye. Your hairstylist will come up with the best color for you based on a number of factors (skin tone, eye color, lifestyle, etc.). "If you're interested in trying out expensive brunette, explore dimension, high shine, depth, intermixed tones, and custom blends with your stylist." The key to looking "expensive" is having a beautiful hair color that complements you perfectly, then focusing on maintaining its shine and smoothness.

"When coloring your hair any color, it's always important to maintain a healthy condition," Curran said. That means using hair masks to deep condition regularly and minimizing heat damage as much as possible.

To keep the high-shine finish in your hair, try at-home gloss treatments like the L'Oréal Le Color Gloss One Step Toning Gloss ($15) or the Madison Reed Color Reviving Gloss in Glassa ($25). When styling, hair oils, like the Olaplex No. 7 Bonding Oil ($28), and shine sprays, like the Amika Top Gloss Hair Shine Spray ($25), are great, as is a good hairbrush, like the Tangle Teezer The Ultimate Vented Hair Brush ($16), which smooths frizz.

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