EXCLUSIVE: Assouline and Technogym Team on ‘The Art of Wellness’ Coffee-table Book
A wellness coffee-table book is hitting shelves.
On Thursday, luxury coffee-table book company Assouline and fitness equipment brand Technogym are launching their collaborative book “The Art of Wellness,” which will retail for $160. It will be available on Assouline’s website, at all of its retail stores and at Technogym’s boutiques in Paris, Milan, New York, London, Los Angeles and Dubai.
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Since its inception Technogym’s focus has been on design and elevating typical gym equipment into something owners are proud to showcase. The brand has won more than 60 awards over the years including Red Dot and Compasso d’Oro.
“Over the years we have collaborated with the most prestigious architects that have chosen our products for their projects within hospitality, residential and corporate. Today Technogym is the brand of reference of the world’s most exclusive luxury hotels, fitness clubs and the choice of celebrities for their home gyms,” said Nerio Alessandri, founder and chief executive officer of Technogym. “After 40 years of innovation and of relentless investments in design, we felt it was the right moment to create a publication specifically dedicated to ‘The Art of Wellness,’ taking the reader into a journey on how Technogym has introduced design, art and beauty in its industry.”
The book features photography of the brand’s design-forward equipment throughout an array of spaces. This launch follows the brand’s creative initiative celebrating its 40th anniversary last year.
“In order to celebrate our 40 years, we [had] involved 40 designers and architects to create 40 unique artistic Technogym Benches for a special exhibition,” Alessandri said. “Then we auctioned them at Sotheby’s and donated the proceeds to UNICEF.”
To celebrate the book’s launch, Technogym is hosting a party in New York City and will eventually commemorate the global launch at Technogym Milan during Design Week on April 7.
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