London Fashion Week AW17: When, where and how to get tickets

<i>London Fashion Week will take place from 17-21 February [Photo: Getty]</i>
London Fashion Week will take place from 17-21 February [Photo: Getty]

London Fashion Week is back. The five-day event – which will showcase Autumn/Winter 2017 collections from over 70 designers and welcome over 5000 guests – is the second in the fashion month schedule.

Coming straight after New York Fashion Week, the capital will play host to all the major editors and A-list celebrities who will take prime position on the front rows.

London is proving itself to be one of the most diverse Fashion Weeks as half of the designers showing this season were born outside of the UK.

Although LFW is an industry-only occasion, there are still plenty of ways you can get involved. Here’s the lowdown on this season’s event.

When is it?

This month’s London Fashion Week will take place from Friday 17 until Tuesday 21 February. Shows and events run from around 9 in the morning until late in the evening.

<i>This season will be held at The Store Studios, 180 Strand [Photo: Getty]</i>
This season will be held at The Store Studios, 180 Strand [Photo: Getty]

Where is it?

The British Fashion Council has changed the location yet again. After moving to Brewer Street Car Park in 2015 (a pretty drab place if you ask us), this season will be held at The Store Studios at 180 Strand.

The majority of the on-schedule shows and presentations will take place here with big-name brands such as Topshop and Burberry showing their collections elsewhere.

<i>Topshop Unique sees major models and celebrities [Photo: Getty]</i>
Topshop Unique sees major models and celebrities [Photo: Getty]

Who will be showing?

LFW is a mixture of heritage brands and fun eclectic names. The likes of Burberry (who will be combining their mens and womenswear once again), J.W. Anderson and Mary Katrantzou are the real ones to watch.

Younger labels including Molly Goddard and Ashley Williams always provide an entertaining show. Look out for Fashion East on Saturday 18 February for the up-and-comers you’ll be seeing in the future.

Major celebrities are set to appear at the Topshop Unique show. If previous seasons are anything to go by, expect to see Alexa Chung and her posse along with anyone from Kate Moss to Ellie Goulding.

Versace’s little sister, Versus, is also making a return to London. Last season saw rising supermodel Bella Hadid take to the LFW catwalk with sister Gigi and Zayn Malik in the audience.

Head to the LFW site for the full schedule.

<i>Head to London Fashion Week Festival for talks, shows and shopping [Photo: Instagram/lfw_festival]</i>
Head to London Fashion Week Festival for talks, shows and shopping [Photo: Instagram/lfw_festival]

How can I get involved?

Fashion Week is reserved for the industry. However, you can watch a large majority of the shows through the BFC live streams (and get a better view than most of the showgoers in the process).

If you’re a blogger, you can register online to receive a pass to attend the Designer Showrooms and have the opportunity to request show tickets. This has to be done a few weeks in advance though so remember for the next bout of shows in September.

London Fashion Week Festival is the major way to get a slice of the LFW action. Formerly known as London Fashion Weekend, it will take place from 23 until 26 February and is the perfect way to get up to speed on everything fashion. Catwalk shows, careers talks and beauty masterclasses will all feature along with plenty of designer pop-up shops.

If you want to own a piece of fashion history, you’ll be pleased to know that the see now, buy now concept is still going strong. Both Burberry and Topshop Unique are set to sell their designs as soon as they’ve hit the catwalk. Keep an eye on their sites for the chance to simultaneously gain major style cred and lose money.

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