The luxury e-tailer is a little different from its competitors because, while offering up new stock from over 3,000 brands, it showcases independent boutiques from all the world in its global marketplace. So, basically, when you shop at Farfetch you can nab new-in Bottega at the same time as a dress from some vintage shop in Brussells you've never been to. Thrift shopping without the pavement pounding, or sifting through the bad and the ugly? Dreamy.
Last year, for Black Friday, there was plenty of reduced Bottega waiting to be found at Farfetch. There's was also loads of discounted Rejina Pyo, Off-White, Frankie Shop, Victoria Beckham and The Vampire's Wife to peruse.
The best bit? Most of the stock was new season, so you could bag an AutumnWinter bargain without sweeping the dregs of the clearance for the last size 10. There was no fancy promo code or minimum spend, just a good old-fashioned red tag sale packed with designer goodies (plus, that juicy 20% extra once you get to checkout). We're hoping for much of the same come November 26.
Interest piqued? We thought as much. Keep scrolling for our step-by-step guide to navigating the luxury e-tailer's Black Friday 2021 sale.
What should I look out for in the Farfetch Black Friday sale?
Luckily, Farfetch is online only, so you won't have to brave the Black Friday crowds. However, things will sell out fast – so keep laser-focused, and don't be distracted by shiny pretty things before your must-haves are safely in basket.
But if you can't wait another second to shop designer discounts, peruse the current clearance at Farfetch right here:
Does Farfetch take part in Black Friday?
Farfetch has taken part in Black Friday for the past few years, so we're hoping 2021 is no different.
What is the Farfetch Black Friday sale like?
Farfetch's Black Friday sale isn't for the fainthearted. If you want to get the goodies, you have to be prepared to sift (although we'll obvs be on-hand with an edit of the best bits).
Last year, the e-tailer dropped a massive sale with up to 50% off designer clothes, shoes and accessories – including some new season stuff, too. Then, on the big day, it upped the ante with an extra 20% off sale items. Both of these offers were still valid over the Cyber weekend; the extra discount is applied automatically when you get to basket.
What's more, in 2019 there were some brands featured in the sale edit (The Row, Prada, Saint Laurent and Balenciaga were among them) that were not actually included in the Black Friday promotion. Last year, Farfetch helped us out with a much clearer indication of what's actually reduced – so there was no anti-climatic moment when you get to the checkout (we've all been there: frantically refreshing the promotional code with hopes of seeing price tags drop).
When is the Farfetch Black Friday 2021 sale?
Black Friday always falls on the last Friday of November (November 26, this year) and the sale usually continues through the weekend until midnight on Cyber Monday. Most fashion retailers tend to launch their sales a bit earlier than the Friday.
What even is Black Friday?
Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the 1930s. The annual event didn't get its name until later on, when it grew in popularity during the 1980s.
It wasn't until decades later, in 2010, that the UK started cashing in on the shopping event. The first? Amazon: the e-tailer began offering customers online discounts and deals on the same day as the sales in the US. A few years later, in 2013, Asda gave the event a whirl in-store – you might remember stories about physical fights over TVs, which kind of gave Black Friday a bad rep amongst Brits.
It didn't stop us shopping though, obvs, and retailers couldn't resist the money making potential of a pre-Christmas sale. Fast forward to 2021, and Black Friday is basically bigger than Boxing Day, with most high street and even some luxury stores taking part.
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