The luxury e-tailer is a little different from its competitors because, while offering up new stock from over 3,000 brands, it showcases independent boutiques from all the world in its global marketplace. So, basically, when you shop at Farfetch you can nab new-in Bottega at the same time as a dress from some vintage shop in Brussells you've never been to. Thrift shopping without the pavement pounding, or sifting through the bad and the ugly? Dreamy.
Interest piqued? We thought as much. Keep scrolling for our step-by-step guide to navigating the luxury e-tailer's Black Friday 2020 sale.
Does Farfetch take part in Black Friday?
Farfetch has taken part in Black Friday for the past few years, so we're fairly sure it'll be participating in 2020.
What is the Farfetch Black Friday sale like?
Farfetch's Black Friday sale isn't for the fainthearted. If you want to get the goodies, you have to be prepared to sift (although we'll obvs be on-hand with an edit of the best bits).
Last year, rather than offering up a blanket discount on everything, Farfetch gave customers 30% off existing sale items. So, it was old season stuff on offer BUT the prices were seriously low. Pieces were already marked down from their RRP but, then, once you applied the code 'FFX30' at the checkout, you could get an extra 30% off that number.
What should I look out for in the Farfetch Black Friday sale?
Luckily, Farfetch is online only, so you won't have to brave the Black Friday crowds. However, things will sell out FAST – so keep laser-focused, and don't be distracted by shiny pretty things before your must-haves are safely in basket. Here's what the ELLE team are coveting for AutumnWinter 2020:
When is the Farfetch Black Friday 2020 sale?
Black Friday always falls on the last Friday of November (the 27th, this year) and the sale usually continues through the weekend until midnight on Cyber Monday. Most fashion retailers, like Farfetch, tend to launch their sales a bit earlier than the Friday.
What even is Black Friday?
Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the '30s. The annual event didn't get its name until later on, when it grew in popularity during the '80s.
It wasn't until decades later, in 2010, that the UK started cashing in on the shopping event. The first pancake? Amazon: the e-tailer began offering customers online discounts and deals on the same day as the sales in the US. A few years later, in 2013, Asda gave the event a whirl in-store – you might remember stories about physical fights over TVs, which kind of gave Black Friday a bad rep amongst Brits.
It didn't stop us shopping though, obvs, and retailers couldn't resist the money making potential of a pre-Christmas sale. Fast forward to 2020, and Black Friday is basically bigger than Boxing Day, with most high street and even some luxury stores taking part.
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