The #BlackLivesMatter movement has called for us all to make a commitment to help fight racial prejudice and inequality. There are many ways we can actively take action, but one campaign in particular that hopes to provide a direct and peaceful response to systematic racism, is Black Pound Day.
What Is Black Pound Day?
Starting with just one day a month, the campaign hopes to encourage shoppers and internet-users to switch up their buying habits, and invest in black-owned businesses. The initiative asks shoppers to make an effort both locally and online, in a bid to help make the retail economy fairer and more diverse.
“Black Pound Day is a real solution-based, community-empowering campaign and motivating endeavour that will leave a better infrastructure for the next generation to walk into,” reads a statement on the campaign’s Instagram account.
When Is Black Pound Day?
The very first Black Pound Day was held on the 27 June 2020, but since then it's been scheduled the first Saturday of every month. The next date is set at 1 May 2021.
Using the Black Pound Day website, you can filter through businesses by location and product type to find what you're looking for using the BPD directory.
How Can I Support Black Pound Day?
It couldn't be any easier. You can support Black Pound Day by shopping from black-owned businesses, recommending brands to your friends and sharing your purchases in your networks. You could also post on your social media channels and tag black-owned businesses, making sure you use the hashtag #BlackPoundDay.
As well as this, you can take part in the #BlackPoundDayChallenge, by creating a short video for your social channels saying exactly how you'll be supporting Black-owned businesses.
On the Black Pound Day website, users can even upload their receipts to the page to help calculate the total spending power of BPD.
“It is a movement, not a moment,” says the creator of Black Pound Day, Swiss, on his personal Instagram.
What Black-Owned Businesses Can I Support?
With everything from one-woman vegan restaurants to private chefs and youtubers, the list of Black-owned businesses to support is endless.
Below, we've curated a small list of businesses for you to take a look at. But remember, this is only a starting place. We actively encourage you to find Black-owned businesses to support across all sectors!
These brothers from London are all about putting their own little spin on authentic Caribbean recipes. Originally just a YouTube channel, their recipes and videos are now popular around the world - and their first cook book became a #1 bestseller overnight.
Brooklyn Brownie Co.
Father and son duo, this delivery service deals with all things sweet. Their range includes Birthday Cake, Reese's, KitKat, Kinder Bueno, Cinnamon Bun, Doughnut and Biscoff - and that's just to name a few.
This one-woman vegan restaurant in Peckham, South London, features everything from Caribbean-inspired comfort foods to British fry-ups, Southern-fried jackfruit and some of the best vegan mac and cheese you've ever seen.
This independent café in Croydon prides itself on using only ethically sourced, locally roasted coffee in their plant-based café. They are currently closed due to the pandemic, but once they re-open, we strongly encourage you to pop by for a bag of beans or a cup of joe and a slice of something delicious.
Uncle John's Bakery
Considered the first Ghanian bakery in London with an authentic sweet bread recipe, Uncle John's is now an established and well-loved brand in the capital. Head to one of their branches or stockists for a real taste of Ghanian baking - including Bofrot (Ghanian doughnut), Chin Chin (savoury bread sticks), patties and cakes.
For more Black-owned businesses, head to Black Pound Day's official directory, now.
Black Pound Day 2021 Calendar
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