Doug Ellin learned the hard way that posting under the influence has consequences.
The Entourage creator offered a humorous explanation — and a word to the wise — after slamming a satirical McSweeney's article that said HBO was in the process of "revising" older shows and would be implementing a "sensitivity reading" for his bro-centric Hollywood comedy.
"Don't tweet on edibles," Ellin tweeted Friday morning, presumably while sober.
The mixup began Thursday when McSweeney published a piece by Max Davison titled "HBO's Sensitivity Reading for Entourage."
Written in the style of a network press release, the article deadpanned that Entourage was "very much a product of its time" and required a few updates — including re-edits and dubbing — to fit present-day standards. "2011 was an entirely different chapter in this nation's history," it continued. "We have since undergone vast shifts in our views on women, race, and Ed Hardy. We don't want modern audiences to have to confront this potentially offensive content or wonder how this show, an unironic love letter to douchebags, was ever considered worthy of being broadcast on HBO."
Ellin, however, missed the punchline and ripped the article and its author on Twitter. "You are very much a product of your time, you revisionist hack," he wrote Thursday evening. "talentless nobodies like you speak on twitter and then your zombie friends at [s----y] newspapers, that nobody reads anymore reprint your trash." He added, "Those who try to rewrite history are offensive. And dangerous. And Spielberg already regrets touching ET. Anyway, [f---] you. Oh we got a Peabody and a bafta too, ya loser."
It didn't take long for folks to point out that the McSweeney's story was satire, and Ellin subsequently admitted his faux pas, noting, "I skimmed. But by the way I've read similar things that were real."
Ellin also retweeted a message from Davison, who had spelled out the joke and said, "I've always wondered what it would be like to have Ari Gold scream obscenities at me. Now I know."
Ultimately there didn't seem to be any hard feelings, as Ellin even singled out a choice line and wrote, "That was a good one."
Claudette Barius/HBO/Everett Jeremy Piven, Kevin Connolly, Jerry Ferrara, Adrian Grenier, and Kevin Dillon on 'Entourage'
Launched in 2004, Entourage ran for eight seasons and starred Adrian Grenier, Kevin Connolly, Kevin Dillon, and Jerry Ferrara as four dudes trying to make it in Hollywood. (Jeremy Piven played Ari Gold, a fire-breathing talent agent.) The cast also returned for an Entourage movie in 2015.
Asked about a potential revival a couple years ago, Grenier told EW he was open-minded. "First, I'll look at the deal," he said. "What is it? What are we doing? I'm pretty open to anything. I'm pretty focused right now, but if there's an opportunity to reboot Entourage, I'd certainly take a look."
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