Emma Watson is a total ski bunny in new Prada campaign

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LONDON, ENGLAND - MARCH 13: Emma Watson attends the EE British Academy Film Awards 2022 at Royal Albert Hall on March 13, 2022 in London, England. (Photo by Jeff Spicer/Getty Images) (Jeff Spicer/Getty Images)

Emma Watson is a treasured fashion muse. Known for her elegant yet contemporary style, the former Harry Potter star effortlessly blends sustainability with high fashion, culminating in awe-inspiring red carpet looks and eco-conscious wardrobe choices.

Considering her status in the Hollywood sphere and her penchant for refined fashion, it was only natural that Prada came calling. Emma has acted as a brand ambassador for the Italian house since 2022, and on Thursday, took to social media to share snippets of her new campaign with the brand.

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Filmed in the snow-capped mountainous peaks of Zermatt in Switzerland,, the Prada Beauty campaign depicted Emma  hopping down from  a helicopter and exploring the glistening slopes. For the project, she  sported a puffed Prada ski suit featuring a white hue, black piping and the iconic Prada Sport logo in red.

Emma Watson for Prada Beauty
Emma Watson for Prada Beauty (Prada)

The actress wore her caramel tresses down loose in a straightened style and opted for an English Rose makeup palette; a bright red lip, a porcelain complexion and a subtle touch of blush.

Armed with a black ski helmet also featuring the sporty logo, chunky black snow boots and sumptuous knit underlayers, the Oxfordshire native served up ski bunny à la mode, but with a refined Prada twist of course.

emma watson for prada
The campaign was set in Zermatt, Switzerland (Prada Beauty)

Emma has long supported the brand, stepping out last year to attend the Prada autumn/winter 2024 womenswear fashion show during Milan Fashion Week.

For the A-lister bash, she wore a refreshingly cool blue and white sheer floral dress featuring layers of frothy lace detailing, a dreamy print and a mini silhouette. She topped the 2010s-inspired frock with a whisper-light nylon coat that fell to her shins and showcased a classic navy hue.

Emma Watson wearing a navy coat and a frill-lined mini dress
The Harry Potter actress attended Prada's MFW show (Getty)

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Her Prada slingbacks, adorned with the iconic inverted triangle, leaned into quiet luxury, while a sleek black bag and a minimalist razor thin white belt tied the look together with understated elegance.