Emily Ratajkowski has the most popular fashion account on Instagram Stories
This August marks one whole year since the launch of Instagram Stories. To celebrate the special anniversary of us all losing countless hours watching celebrities, models and influencers on an endless loop of videos, Instagram released a list of the top 15 fashion industry accounts on Stories.
In a surprising turn of events, the number one spot didn't go to a Kardashian/Jenner or a Hadid, but to Emily Ratajkowski. (In fact, only one member of the Kardashian/Jenner clan even made the list - Kendall - down in 12th place, while Gigi Hadid beat sister Bella to a spot in the top 15.)
A post shared by Emily Ratajkowski (@emrata) on May 17, 2017 at 4:50am PDT
Coming in the second and third spots were Chiara Ferragni and Candice Swanepoel, respectively. As BoF points out, the only fashion brands to make the list were Dior, Dolce & Gabbana, Louis Vuitton and Christian Louboutin. Despite the fact that luxury brands may have more followers, models and bloggers performed higher in terms of engagement on Stories (the outfit posts, bikini pics and candid clips probably have a little something to do with it).
See the full list of top fashion Instagram Stories accounts:
1. Emily Ratajkowski
A post shared by Emily Ratajkowski (@emrata) on Jul 31, 2017 at 9:43am PDT
2. Chiara Ferragni
Sicilia 😙 #TheBlondeSaladGoesToTaormina
A post shared by Chiara Ferragni (@chiaraferragni) on Aug 2, 2017 at 4:05am PDT
3. Candice Swanepoel
A post shared by Candice Swanepoel (@angelcandices) on Jul 20, 2017 at 2:34pm PDT
4. Hailey Baldwin
@voguemagazine diary by @joetermini LINK IN BIO⬆️
A post shared by Hailey Baldwin (@haileybaldwin) on Jul 24, 2017 at 1:52pm PDT
5. Cara Delevingne
A post shared by Cara Delevingne (@caradelevingne) on Jul 28, 2017 at 9:30am PDT
6. Adriana Lima
A post shared by Adriana Lima (@adrianalima) on Jul 20, 2017 at 5:25am PDT
7. Victoria Beckham
After a long day shooting u can't beat afternoon cuddles .✨✨✨ Kisses on Friday x VB
A post shared by Victoria Beckham (@victoriabeckham) on Jul 7, 2017 at 9:40am PDT
8. Miranda Kerr
New FW17 @marella_official campaign shot by @ryanmcginleystudios in LA ☀️#marella #ad
A post shared by Miranda (@mirandakerr) on Jul 24, 2017 at 10:57am PDT
9. Gigi Hadid
A post shared by Gigi Hadid (@gigihadid) on Jul 28, 2017 at 10:41am PDT
10. Dior
A post shared by Dior Official (@dior) on Aug 2, 2017 at 9:02am PDT
11. Dolce & Gabbana
A post shared by Dolce & Gabbana (@dolcegabbana) on Jul 25, 2017 at 1:45am PDT
12. Kendall Jenner
A post shared by Kendall (@kendalljenner) on Jul 24, 2017 at 12:28pm PDT
13. Gisele Bundchen
A post shared by Gisele Bündchen (@gisele) on Jun 27, 2017 at 11:42am PDT
14. Louis Vuitton
A post shared by Louis Vuitton Official (@louisvuitton) on Jul 5, 2017 at 10:01am PDT
15. Christian Louboutin
Leave on a high note in Louloudancing. 📷 @upcloseandstylish
A post shared by Christian Louboutin (@louboutinworld) on Aug 1, 2017 at 9:06am PDT
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