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One shot sees her standing in front of drinks fridge in a nude thong, while another sees her grabbing a coffee in a cycling shorts and crop top ensemble.
Meanwhile, in one image she is clutching a stack of Lucky 7s – a lottery scratch card sold at US supermarket chain, Lucky 7.
In another, she snacks on a packet of mini churros bites in a bra and pants.
It’s unclear why anyone would be wearing lingerie to a supermarket – although, with Em Rata’s figure, the temptation might be greater.
Practicalities aside, the shoot has certainly had an impact, garnering tens of thousands of likes on Instagram in less than 24 hours.
Ratajkowski is said to have dreamed up the line – available from 11 February – with her best friend, Kat Mendenhall, according to the Inamorata website.
Describing the brand’s message, Ratajkowski says: “It’s not about the body–it’s about the confidence, it’s about self-love.
“These are pieces that are for you. Listen, if you never wear your underwear around anyone else, it doesn’t matter. It’s about how it makes you feel.”
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