Emily Ratajkowski models lingerie in bizarre supermarket shoot

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·Yahoo Style UK deputy editor
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Emily Ratajkowski poses wearing her new lingerie and swimwear line, Inamorata, in a supermarket photo shoot. [Photo: Instagram]
Emily Ratajkowski poses wearing her new lingerie and swimwear line, Inamorata, in a supermarket photo shoot. [Photo: Instagram]

Emily Ratajkowski, 27, has starred in a shoot for her debut lingerie and swimwear line, Inamorata.

While bikini and underwear shoots typically take place in a sun-dappled beach setting, or a luxury show home, Ratajkowski has opted for the more unusual choice: a supermarket.

In imagery circulated on Inamorata’s Instagram account, the model and actress previews a range of thongs, crop tops and slips while posing among crisps, cans of fizzy drinks and scratch cards.

One shot sees her standing in front of drinks fridge in a nude thong, while another sees her grabbing a coffee in a cycling shorts and crop top ensemble.

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Meanwhile, in one image she is clutching a stack of Lucky 7s – a lottery scratch card sold at US supermarket chain, Lucky 7.

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In another, she snacks on a packet of mini churros bites in a bra and pants.

It’s unclear why anyone would be wearing lingerie to a supermarket – although, with Em Rata’s figure, the temptation might be greater.

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Practicalities aside, the shoot has certainly had an impact, garnering tens of thousands of likes on Instagram in less than 24 hours.

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Ratajkowski is said to have dreamed up the line – available from 11 February – with her best friend, Kat Mendenhall, according to the Inamorata website.

Describing the brand’s message, Ratajkowski says: “It’s not about the body–it’s about the confidence, it’s about self-love.

“These are pieces that are for you. Listen, if you never wear your underwear around anyone else, it doesn’t matter. It’s about how it makes you feel.”


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