The first ever annual ELLE UK Future Of Beauty Awards is here. Crash landing with an expert edit of the beauty industry's most innovative, exciting and forward-thinking formulations from the past year, the awards celebrate the creativity, ingenuity and technology behind the products we put on our face, hair and skin everyday.
Having combed through thousands of launches, the ELLE Beauty Team, plus a panel of seriously qualified industry pros (Dr Barbara Sturm anyone?), shortlisted just 45 products that truly pushed the boundaries of beauty in 2020. Whether it's pioneering lipstick ingredients expanding the possibilities of cruelty-free make-up, never-before-seen packaging design that's both considered and convenient, or scientific breakthroughs in active skincare, we've curated the best of the best when it comes to moving our beauty routines firmly into the future.
Skincare | Hair | Make-Up | Body | Nails
Want to get your hands on our award winners? Sign up HERE to be the first to receive all the info on the ELLE UK Future Of Beauty Awards 2021 box, stuffed full of the winning beauty products.
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