ELLE UK Exclusive: Dua Lipa Explains Why She Grabbed A Pair Of Scissors To Alter New Puma Collab

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  • Dua Lipa
    Dua Lipa
    British singer-songwriter and model
Photo credit: Dua Lipa x PUMA
Photo credit: Dua Lipa x PUMA

Ever since global superstar and style icon Dua Lipa announced a collaboration with sportswear brand PUMA late last year, we have been waiting with bated breath to see what kind of pop-tastic fashion collection would emerge. Now, the long-anticipated collection is finally here – and fans will not be disappointed.

Dropping on December 18, Dua Lipa's limited-release 'Flutur' collection will initially feature just four items, before the full collection is released in 2022.

The Flutur capsule is unsuprisingly Nineties and Noughties-inspired, with cropped baby T-shirts and oversized hoodies reflecting the singer's signature style and recent re-emergence of the throwback trend. Meanwhile the new Mayze Flutur sneakers see the singer reimagine her favourite PUMA shoe style in triple-black leather (with added butterfly logos on the tongue and insole).

Never one to shy away from getting stuck in and carrying out her vision, Dua Lipa exclusively revealed to ELLE UK that she was very hands-on with this capsule collection, particularly with a pair of scissors.

Photo credit: Dua Lipa x PUMA
Photo credit: Dua Lipa x PUMA

'I had an idea of how it was going to look, but I was delighted with the outcome,' she told us of the designs. 'I wanted to try something different when we were at the studio, so I grabbed a pair of scissors and cut my hoodie to make it into a crop – and I loved how it turned out!

'I want everyone to style it and make it their own,' she continued. 'I can’t wait for this weekend when it finally drops. I'm hopeful that everyone enjoys it as much as I do, because it was made with a lot of love.'

Photo credit: Dua Lipa x PUMA
Photo credit: Dua Lipa x PUMA

Each piece in the collection is emblazoned with an iridescent butterfly – an exclusive, new logo which sees the PUMA logo transformed, and act as the centrepiece of the collection.

'For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphosis. Over this past year the butterfly has become especially symbolic and meaningful to me,' Dua Lipa explained.

Photo credit: Dua Lipa x PUMA
Photo credit: Dua Lipa x PUMA

'The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.'

The Dua Lipa x PUMA Flutur collection will be released on December 18 via the website.

SHOP THE COLLECTION HERE

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