Because, although the Scandi brand can drop a decent sale, it's not partial to a promotional code or even student discounts. So if you want one of its cult cropped cardigans or a pair of leather trousers, you'll need to pay full price (items like these usually sell out rather than make it into clearance).
Until Black Friday that is. It's overtaken Boxing Day as the biggest retail event of the year. Which makes sense really, since no-one wants to venture out of their Boxing Day food coma to brave the shops...and most of us are broke after Christmas anyway.
Talking of staying at home: it's probably wise to sit out trips to the high street this November. Black Friday is hella busy and given the current situation, it's safer to shop the discounts online. Plus, you can pretty much guarantee better size and stock options.
The good news is, you can start browsing and adding to your virtual wish lists now. It pays to be prepared, because on Black Friday the best stuff sells out FAST (especially on & Other Stories, who rarely offers promotional codes). Navigate the sales like a pro with our helpful guide below.
A post shared by & Other Stories (@andotherstories) on Sep 26, 2019 at 5:21am PDT
Does & Other Stories take part in Black Friday?
The Scandi brand has taken part in Black Friday for the past three years, so we're hoping for big things in 2020.
What is & Other Stories' Black Friday sale like?
Generally, & Other Stories Black Friday sale launches the night before on the Thursday, Subscribers are sent a pre-sale code, which hit inboxes in the evening, so they can get first dibs before the big day. Last year's code was 'NOIR20', if you were wondering.
On top of that, the brand tends to reduce selected lines by 50% in a classic clearance sale.
What to buy in & Other Stories Black Friday sale:
Loved by every kind of woman, including royalty (yes, The Duchess of Cambridge is a fan), & Other Stories is a real all-rounder in terms of taste. However, there are some particular items to look out for when shopping the site. Here's what the ELLE editors are lusting after for AW20:
Everything and anything leather
Forget your basic biker, leather has been re-invented for AW20: cleverly cut, pleated and folded to create dramatic silhouettes. & Other Stories' offering is vast – think hourglass dresses, belted jackets, wide-leg and kick flare trousers, as well as A-line skirts – and looks way more expensive than it actually is.
If you can hold out until Black Friday to buy your winter coat (you'll definitely need a trench to tide you over), you'll save some serious cash. & Other Stories' directional double-breasted overcoats and technical nylon numbers (hello, Prada) are making it verrrry hard to resist though.
Bottega and Jacquemus who? & Other Stories has upped its bag game this season with a great selection of croc-effect baguettes, teeny tiny mini bags, slouchy The Row-inspired totes and a velvet woven style we're betting will sell out asap.
When is the & Other Stories Black Friday sale?
Black Friday usually falls on the fourth weekend of November, which this year is November 27.
What was in & Other Stories Black Friday sale last year?
Last year, & Other Stories offered a 20% blanket code off everything in store, which lasted the whole weekend through to Cyber Monday. Everything new-season was fair game, so coats, knitwear, dresses, shoes, boots, jewellery, accessories and beauty.
On top of that, there was 50% off selected lines which continued for a couple of weeks, eventually reaching discounts of up to 70% off. This clearance sale included pre-fall and old season goodies, ranging from trench coats and lightweight knits to summer dresses and bikinis.
What even is Black Friday?
If you've been hiding under a rock/are new to the biggest shopping event of the year that is Black Friday, let us enlighten you real quick.
Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the '30s. The annual event didn't get its name until later on, when it grew in popularity during the '80s.
It wasn't until decades later, in 2010, that the UK started cashing in on the shopping event. First up, Amazon: the e-tailer began offering customers online discounts and deals on the same day as the sales in the US. Fast forward to 2020, and Black Friday is basically bigger than Boxing Day sales, with most high street and even some luxury stores taking part.
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