Browns Fashion Is Switching It Up For The 2020 Black Friday Sales

Abigail Southan
·3-min read
Photo credit: Christian Vierig
Photo credit: Christian Vierig


It goes without saying that Browns Fashion is a bit of a British legend.

With a multitude of womenswear, menswear, footwear and jewellery brands available, the boutique is a one-stop shop for all things luxury. (Although you can also find some more affordable mid-range brands and demi-fine pieces.) Still, when the sale rolls around everything seems more affordable.

So even though, sadly, Browns Fashion has decided to opt out of Black Friday 2020 for the first time in three years, that doesn't mean you should leave its pieces off your Christmas wish list. We're hoping the retailer will still go ahead with end-of-season events like Boxing Day, so we're looking ahead to December instead.

Does Browns Fashion take part in Black Friday?

Browns Fashion has dropped a blanket discount on the Black Friday weekend for the past three years.

In 2019, Browns Fashion gave customers 20% off full price items on site via a promotional code; all you needed to do was type 'CYBERSPACE' into the checkout to see your basket total drop considerably.

There were discounted designer pieces from the likes of JW Anderson, Stella McCartney, By Far, Paco Rabanne, Proenza Schouler and Ganni, but the code was not applicable on certain brands or any new-in items.

However, the department store has confirmed that it will not be partaking in Black Friday 2020. Fingers crossed for a decent end-of-season sale instead.

When is Black Friday?

Black Friday usually falls on the fourth weekend of November which, this year, is the 27th. The date is determined by the US holiday Thanksgiving and always takes place the day after.

What's ELLE buying from Browns Fashion?

Shop smart during sales events and think about what you need. But, then again, take the opportunity to treat yourself to buzzy items that you may not be able to afford otherwise. We'll just leave ELLE's wish list here with you...

What even is Black Friday?

Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the '30s. The annual event didn't get its name until later on, when it grew in popularity during the '80s.

It wasn't until decades later, in 2010, that the UK started cashing in on the shopping event. The first pancake? Amazon: the e-tailer began offering customers online discounts and deals on the same day as the sales in the US. A few years later, in 2013, Asda gave the event a whirl in-store – you might remember stories about physical fights over TVs, which kind of gave Black Friday a bad rep amongst Brits.

It didn't stop us shopping though, obvs, and retailers couldn't resist the money making potential of a pre-Christmas sale. Fast forward to 2020, and Black Friday is basically bigger than Boxing Day, with most high street and even some luxury stores taking part.

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